1. Marketing Includes
1.1. Pricing
1.2. Advertising
1.3. Distribution
1.4. Sales Promotion
1.5. Public Relations
1.6. Social Media
1.7. Personal Selling
2. Marketing Environment
2.1. Micro Environment
2.1.1. Suppliers
2.1.2. Employeres
2.1.3. Company
2.1.4. Customers
2.1.5. Competitors
2.2. Macro Environment
2.2.1. Economic
2.2.2. Political
2.2.3. Technological
2.2.4. Social And Cultural
2.2.5. Legal
2.2.6. Environmental
3. Marketing Strategies
3.1. Push Strategy
3.2. Pull Strategy
4. Products
4.1. Goods
4.2. Services
4.3. Ideas
5. Marketing Concepts
5.1. Product Concept
5.2. Production Concept
5.3. Selling Concept
5.4. Marketing Concept
5.5. Societal Concept
5.6. Hollistic Concept
5.6.1. Internal Marketing
5.6.1.1. Marketing Department
5.6.1.2. Senior Managemnet
5.6.1.3. Other Departments
5.6.2. Integrated Marketing
5.6.2.1. Communications
5.6.2.2. Channels
5.6.2.3. Products & Services
5.6.3. Relationship Marketing
5.6.3.1. Customers
5.6.3.2. Channels
5.6.3.3. Partners
5.6.4. Performance Marketing
5.6.4.1. Brand and Customer Quality
5.6.4.2. Ethics
5.6.4.3. Sales Revenue
5.6.4.4. Environment
5.6.4.5. Legal
5.6.4.6. Community
6. Key Customer Markets
6.1. B2C
6.2. B2B
6.3. G2C
6.4. B2E
6.5. C2C
6.6. Export Market
7. Demands
7.1. Types
7.1.1. Native Demand
7.1.2. Latent Demand
7.1.3. Decline Demand
7.1.4. Irregular Demand
7.1.5. Full Demand
7.1.6. OverFull Demand
7.1.7. OverWholesome Demand
7.2. Function
7.2.1. Demand=Need+Want+Desire