THE BODY SHOP

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THE BODY SHOP by Mind Map: THE BODY SHOP

1. Who would shop there?

1.1. YOUNG - Under 16, female

2. What are there best products?

2.1. Vitamin E cream

2.2. BODY BUTTER

2.3. Lip balm

2.4. Camomile make up remover

3. Do you trust the brand?

3.1. Yes

3.2. L'Oreal confusion with animal testing?

4. Price?

4.1. Good sales/deals

4.2. Good price, but no cheaper than competitors

5. Stores

5.1. Empty/lack of atmosphere

5.2. bit confused between corporate & fun

6. Quality of Product

6.1. Mainly good

7. Why would you shop there?

7.1. To buy gifts

7.2. CRUELTY FREE

7.3. Organic heritage

7.4. Nostalgia

8. Why would you not shop there?

8.1. DATED

8.2. Overwhelming/sickly smells

8.3. Better competitors; LUSH

8.4. Wouldn't think to; lack of online presence in either beauty editorial or ethical editorial

8.5. Difficult to find a store