1. PROTOTYPE
1.1. learning
1.1.1. stimulate discussion
1.1.1.1. challenge
1.1.1.2. explore
1.1.2. accepting failure
1.2. build something
1.2.1. going back to users
1.2.1.1. elicit feedback
1.2.1.2. empathize
1.2.2. quick ugly & raw
2. TEST
2.1. refine solutions
2.1.1. reframe
2.1.1.1. questions
2.1.1.2. challenges
2.1.1.3. POV
2.1.2. reiterate
2.2. implement
2.2.1. deploy
2.2.2. scale
2.3. build something
2.3.1. more refined
2.3.2. higher resolution
2.3.3. going back to users
2.3.3.1. elicit feedback
2.3.3.2. empathize
3. EMPATHIZE
3.1. observe, observe, observe
3.2. engage
3.3. immerse
3.4. workshops, interviews
3.4.1. feelings
3.4.2. frustrations
3.4.3. relief
3.4.4. pain points
3.4.5. gaps
4. DEFINE
4.1. framing the challenge
4.2. finding a POV
4.3. data interpretation
4.4. grouping, clustering
4.4.1. generate HMV questions
4.4.2. simple "product" concept
5. IDEATE
5.1. looking for new ideas
5.1.1. quantity
5.1.2. fluency
5.1.3. unexpected
5.1.4. building on other's ideas
5.2. selecting what to implement
5.2.1. narrowing
5.2.2. judging
5.2.3. making a choice
5.3. brainstorming
5.3.1. structured
5.3.1.1. generation
5.3.1.1.1. use UMV questions
5.3.1.2. selection
5.3.1.2.1. clustering
5.3.1.2.2. cleaning
5.3.1.2.3. voting
5.3.2. multiple phases
5.3.2.1. individual
5.3.2.2. small group
5.3.2.3. plenary