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Web 2.0 Adoption Stereotypes by Mind Map: Web 2.0 Adoption Stereotypes
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Web 2.0 Adoption Stereotypes

My opinion is that you'll find representatives of all these groups in just about any kind of organization. Each group will require a different communication strategy if you're promoting the adoption of social media in the enterprise. Let me now if you have comments or suggestions about this diagram.

Groups

The Enthusiast

"I Want It Now!"

The Indifferent

"What is it?"

The Skeptic

"What's the ROI?"

The Pragmatist

"What's In It For Me?"

Slogans

"What is it?"

The Indifferent

"What's the ROI?"

The Skeptic

"What's In It For Me?"

The Pragmatist

"I Want It Now!"

The Enthusiast