Chapter 4 : Consumer markets and consumer buyer behavior

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Chapter 4 : Consumer markets and consumer buyer behavior by Mind Map: Chapter 4 : Consumer markets and consumer buyer behavior

1. The buyer decision process for new product

1.1. -stages in adoption process

1.1.1. 1.awareness

1.1.2. 2.interest

1.1.3. 3.evaluation

1.1.4. 4.trial

1.1.5. 5.adoption

2. -The buyer decision for new product

2.1. -relative advantage, compatibility, complex,divisibility and communicability

3. The buyer decision process

3.1. -the buyer decision process

3.1.1. 1.need reconition

3.1.2. 2. search

3.1.3. 3.information sources

3.1.4. 4. alternative evaluation

3.1.5. 5.purchase

3.1.6. 6.post-purchase

3.1.7. 7.cognitive dissonance

3.1.8. 8.customer satisfaction

4. Type of buying decision behavior

4.1. -high involvement-purchase lead to more active,careful decision making

4.2. -low involvement-most purchase are not highly involving

4.3. -4 type of buying behavior

4.3.1. -complex buying-highly involve in purchase and perceive significant differences among brands

4.3.2. -variety seeking-low consumer involvement but significant perceived brand differences

4.3.3. -dissonance-reducing-highly involve with an expensive, infrequent or risky purchase, but see little differences among brand

4.3.4. -habitual-low consumer involvement and little significant brand differences

5. Model of consumer behavior

5.1. Environmental stimuli

5.1.1. 4'Ps-Product,Price,Place,Promotion

5.2. Consumer black box

5.2.1. 2 Parts-Buyer's characteristic and Buyer's decision process

5.3. Consumer responses

5.3.1. Purchasing and loyalty to the brand or outlet

6. Characteristics affecting consumer behavior

6.1. Cultural influences

6.1.1. Subculture

6.1.1.1. -Nationalities, religions,racial group and geographic regions

6.1.2. Culture

6.1.2.1. -Reflects the learned value,perception,wants'and behavior

6.1.3. Social class

6.1.3.1. -Measure by a combination of occupation, income,education,wealth and other variables

6.2. -online communication where people socialize or exchange information and opinion

6.3. Social factors

6.3.1. -group /opinion leaders

6.3.2. -family

6.3.3. -roles

6.3.4. -status

6.4. Group and social network

6.4.1. -Membership

6.4.2. -Aspirational

6.4.3. -References

6.5. Opinion leadership

6.5.1. - leading adopters

6.5.2. -use as brand ambassador

6.6. Opinion leaders and social networks

6.6.1. -online social networks

6.7. Family

6.7.1. family buying roles-involve husband and wife

6.7.2. -family buying influences

6.7.2.1. -impact on children in decision making

6.7.2.2. -roles and status

6.7.2.3. -personal influences

6.7.2.4. -age/lifecycle

6.7.2.5. -occupation

6.7.2.6. -economic situation

6.7.2.7. lifestyle/AIOs

6.7.2.8. -VALS Lifestyle clasification

6.7.2.9. -personality and self-concept

6.8. Psychological factor

6.8.1. -motivation-Maslow'S Hierarchy of needs

6.8.2. -perception-select, organize and interpret

6.8.3. -learning-drives,stimuli,cues,responses and reinforcement

6.9. -Beliefs and attitudes