1. The buyer decision process for new product
1.1. -stages in adoption process
1.1.1. 1.awareness
1.1.2. 2.interest
1.1.3. 3.evaluation
1.1.4. 4.trial
1.1.5. 5.adoption
2. -The buyer decision for new product
2.1. -relative advantage, compatibility, complex,divisibility and communicability
3. The buyer decision process
3.1. -the buyer decision process
3.1.1. 1.need reconition
3.1.2. 2. search
3.1.3. 3.information sources
3.1.4. 4. alternative evaluation
3.1.5. 5.purchase
3.1.6. 6.post-purchase
3.1.7. 7.cognitive dissonance
3.1.8. 8.customer satisfaction
4. Type of buying decision behavior
4.1. -high involvement-purchase lead to more active,careful decision making
4.2. -low involvement-most purchase are not highly involving
4.3. -4 type of buying behavior
4.3.1. -complex buying-highly involve in purchase and perceive significant differences among brands
4.3.2. -variety seeking-low consumer involvement but significant perceived brand differences
4.3.3. -dissonance-reducing-highly involve with an expensive, infrequent or risky purchase, but see little differences among brand
4.3.4. -habitual-low consumer involvement and little significant brand differences
5. Model of consumer behavior
5.1. Environmental stimuli
5.1.1. 4'Ps-Product,Price,Place,Promotion
5.2. Consumer black box
5.2.1. 2 Parts-Buyer's characteristic and Buyer's decision process
5.3. Consumer responses
5.3.1. Purchasing and loyalty to the brand or outlet
6. Characteristics affecting consumer behavior
6.1. Cultural influences
6.1.1. Subculture
6.1.1.1. -Nationalities, religions,racial group and geographic regions
6.1.2. Culture
6.1.2.1. -Reflects the learned value,perception,wants'and behavior
6.1.3. Social class
6.1.3.1. -Measure by a combination of occupation, income,education,wealth and other variables
6.2. -online communication where people socialize or exchange information and opinion
6.3. Social factors
6.3.1. -group /opinion leaders
6.3.2. -family
6.3.3. -roles
6.3.4. -status
6.4. Group and social network
6.4.1. -Membership
6.4.2. -Aspirational
6.4.3. -References
6.5. Opinion leadership
6.5.1. - leading adopters
6.5.2. -use as brand ambassador
6.6. Opinion leaders and social networks
6.6.1. -online social networks
6.7. Family
6.7.1. family buying roles-involve husband and wife
6.7.2. -family buying influences
6.7.2.1. -impact on children in decision making
6.7.2.2. -roles and status
6.7.2.3. -personal influences
6.7.2.4. -age/lifecycle
6.7.2.5. -occupation
6.7.2.6. -economic situation
6.7.2.7. lifestyle/AIOs
6.7.2.8. -VALS Lifestyle clasification
6.7.2.9. -personality and self-concept
6.8. Psychological factor
6.8.1. -motivation-Maslow'S Hierarchy of needs
6.8.2. -perception-select, organize and interpret
6.8.3. -learning-drives,stimuli,cues,responses and reinforcement