Hacking case v2
by FINN PR
1. Scenario 1
1.1. We stay silent
1.1.1. Scenario 1.1
1.1.1.1. We manage to keep the incident hidden
1.1.1.1.1. To win
1.1.1.1.2. To lose
1.1.2. Scenario 1.2
1.1.2.1. The story leaks
1.1.2.1.1. To win
1.1.2.1.2. To lose
2. Scenario 2
2.1. We communicate
2.1.1. To win
2.1.1.1. We win reputational points by proactivity
2.1.1.2. We can tell our side of the story
2.1.1.3. It will be less newsworthy
2.1.1.4. It's harder for opponents to demand accommodation (eg reimbursement)
2.1.1.4.1. Stakeholders are forced to react to our story, which is harder.
2.1.2. To lose
2.1.2.1. There is reputational damage
2.1.2.2. There might be legal ramifications
2.1.2.3. Regulators might initiate an audit, which can lead to penalties
2.1.2.4. It might have an impact on the stock price