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UX Talk, David Malouf by Mind Map: UX Talk, David Malouf
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UX Talk, David Malouf

title

Anyone can be a UX designer

about

says

philospher

possible a designer

loves observing

consultant & educator

conflict there

@daveixd

what is design

useful art?

being useful is all that's matters

Outcome

= execution

excution is all facets

everything is thought about

Philosophy

Bauhaus

simple

functional

user-centric

For the people!

for all people, not just the end-users

Jacob Nielsen, "99% of everything is bad"

By the numbers

Google's approach

Data driven design, A-B testing

Criticism, Not accounting context & other options

Process

Design process

Usually, Think -> Concept -> Build

David's, Evaluate, Experience, Experiment, Execute

Envision -> Deconstruct -> Construct, Imagine end result & then tear it apart, Do all 3 all the time

how do you measure?

how do you understand value?, what's the success criteria of each iteration point

Experience

knowing what you don't know is wisdom, know when to ask/who to ask/what to learn, know when to look for help

Work environment

where do you work?

in a cubicle?, example: Bloomberg, cubeless, 100% transparency, glass walls, entry/exit badges of everyone, even CEO sits in a desk

Bouncing people.. leads to bouncing ideas

Research found correlation between most innovative cities & those in which you drive less

Example: people moving positions inside companies

Example: coworkspaces

Designer's temple

Ideo work space

looks like a large garage

characteristics

Bumping

Interrupting

Playful

Inspiring

No ownership, IP co-owned by team

Fluid leadership

Criticism

The designer soul is the sketch

The more he sketch the faster he finishes

Book: Bil Buxton: Sketching user experience

Sketch isn't a prototype

Criticism

In a group setting

All involved

Positive tones

Always the truth

What design isn't?

What is UX?

Honeycomb diagram by Morville

David: Happy people spend more money

Apple

They have fans

Do you want fans?

Why apple?

Shows stock graph

Deep commitment to design

"everywhere" in the company

iPod happened because

CEO vision

Holistic design & engineering

Legal & marketing tied to design

Product as a channel, product goal is to sell something else

From iPod to iPhone

they knew much before they're going there

full eco-system around it

Anyone can be a UX designer

if you have the

passion

will

effort

time

but not everyone is

Observe

& relate what you've seen

notice everything & deconstruct it

Do it together

To, relate, align, empower, engage, share the experience

Participate

To, learn, feel

Measure

Model

abstract what you see

reference

analysis

Testing/validation

prioritize

recruite

facilitate

listen

recor

analyze

Fix!

Recommended book:

Designing for the digital age, Kim Goodwin, process in your pocket

Experience prototypes

Nothing like the real thing, but if you can't

Example

Comics, Google explanation on why it developed a new browser

Video, example, cooper.com/journal

Build it

to put it infront of people

allows you to do changes/tweeks

How do you know you need help

Enterprise

you don't know the people that will use your product

Broad appeal

when designing something not for yourself

Can I just hire a visual designer?

Yes, if you're an idiot

Great designs does great things

Example of companies emphasizing UX from day 1

Apple

Flickr

Boxee

Mint

Zappos, Happy people lead to happy feet, Example their iPhone app

What about Google & Craigslist

Luck & simplicity

Google's complexity is in the algorithm not the UI

In craig's list the content IS the interface

The lean startup

It's about culture

Adaptive UX

Can we do it?

Yes we can

To start

Read Bill Buxton's book

More books

Must for anyone creating sometihing

The desugb if everthing

B J Fogg

Persuassion theory