E-mail
by Gaurav Gurbaxani
1. Relevant Media
1.1. Images
1.2. Infographics
2. Personalization
3. Types of Emails
3.1. Transaction
3.2. Newsletters
3.3. Blog Post Updates
3.4. Sales/Offers
3.5. Relationship Building
3.6. Re-Marketing
3.7. Seasons Greetings/Birthdays
4. Split Testing
4.1. Experiment to see which performs better
4.2. A/B Testing
5. Buying and Renting Lists
6. Databases
6.1. Solo Ad Directories
6.2. FB Groups
6.3. Research for Custom Lists
7. Subject
8. Email lists
8.1. Purchased
8.2. Self Made
8.3. Rented
8.4. Owned
9. Metrics
9.1. Email List Size
9.2. Open Rates
9.3. Click Through Rates
9.4. Spam Complaint %
9.5. Conversions
9.6. Bounce
10. Email Service Provider
10.1. Getresponse
10.2. Drip.co
10.3. Mailchimp
10.4. Aweber
10.5. Email Octopus
11. Welcome Series
11.1. The-Hustle.co
11.2. Digitalmarketer.com