The Albany
by Anna Curtis
1. Strengths
1.1. Little competition
1.2. Charity
1.3. Earn 50% of their own income
1.4. Resident organisations
1.5. Central performance space can be in round or proscenium
1.6. Received Gold Award from Attitude is Everything for high levels of accessibility to work
1.7. Cafes
1.8. Able to have low capacity targets which are consistently beaten
1.9. Partnerships
1.10. Lots of opportunities for young people and students
1.11. Garden
1.12. Own The Albany theatre building
1.13. Received ecovenue funding in 2010
2. Opportunities
2.1. Political
2.1.1. Brexit
2.1.2. 2017 General Election
2.2. Economic
2.2.1. Rent spaces of building to other organisations
2.2.2. Funding to create international partnerships
2.3. Social
2.3.1. Links with Goodgym
2.3.2. Cultural diversity of South East London
2.3.3. Links with Goldsmiths and LESO
2.4. Technological
2.5. Legal
2.6. Environmental
2.6.1. Deptford Yard
2.6.2. Renting of spaces allows for partnerships
2.6.3. Transport
2.6.3.1. Street parking available
2.6.3.2. Stations nearby are all wheelchair accessible
2.6.3.3. 7 buses go there
3. Weaknesses
3.1. Three separate teams operating each space
3.2. The website
3.3. Disparity between website and annual report
3.4. Really specific target audience
3.5. Lack of identity
3.6. Diverse shows can prevent repeat customers
3.7. Not enough art for an arts centre
3.8. Holey roof
3.9. What is their contingency for the year?
3.10. Theatre has small capacity - not being met
3.11. Receive small amount in donations
3.12. Rubbish at advertising
3.13. Where are they losing money?
4. Threats
4.1. Political
4.1.1. Brexit
4.1.2. 2017 General Election
4.2. Economic
4.2.1. Costa/other coffee shops surrounding each space
4.2.2. Need to bid for contract to run Deptford Lounge this year
4.2.3. Arts Council NPO application in March this year
4.3. Social
4.4. Technological
4.5. Legal
4.5.1. Rubbish Conservative social policy