- opted in - Lifetime Value<0
by Miranda Guiles
1. Send Intro Email #1
1.1. Did Not Open
1.1.1. Wait 3 Days Send Email #2
1.2. Opened Did Not Click
1.2.1. Remove unsubs
1.2.1.1. Wait 3 Days Send Email #2
1.3. Opened, Clicked Did Not Buy
1.3.1. Remove unsubs
1.3.1.1. Wait 3 Days Send Email #2
1.3.1.1.1. REPEAT
1.4. Opened, Clicked, Purchased
1.4.1. Segment and remove from main campaign