PETRONAS Brand Architecture

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PETRONAS Brand Architecture by Mind Map: PETRONAS Brand Architecture

1. Brand Extensions

1.1. Fuels

1.1.1. PETRONAS Primax

1.1.2. PETRONAS Dynamic Diesel

1.2. Coolants

1.2.1. PETRONAS Paraflu

1.3. Lubricants

1.3.1. PETRONAS Syntium

1.3.2. PETRONAS Urania

1.3.3. PETRONAS Tutela

1.3.4. PETRONAS Selenia

1.3.5. PETRONAS Mach 5

1.3.6. PETRONAS NGV Lube

1.4. Base Oil

1.4.1. TRU

1.4.1.1. Group III Etro 4 & Etro 6

1.4.1.2. Group II M 500

1.5. Crude Oil

1.5.1. Tapis

1.5.2. Cendor

1.5.3. Miri Light

1.6. Agriculture

1.6.1. PETRONAS Akros

1.6.2. PETRONAS Arbor

1.6.3. Ambra

1.6.4. Akcela

1.7. Gas

1.7.1. NGV

1.7.2. Gas PETRONAS

2. Touchpoints

2.1. Infrastructures

2.1.1. Petrol stations

2.1.1.1. Mornings @ Mesra

2.1.1.2. Mesra

2.1.2. INSTEP

2.1.3. Kimanis Training Center

2.1.4. PETRONAS Twin Towers Visit

2.1.4.1. Gift Shoppe

2.1.5. Universiti Teknologi PETRONAS

2.1.6. PETRONAS Leadership Center

2.1.7. Dewan Filharmonic PETRONAS

2.1.8. Galeri PETRONAS

2.1.9. Petrosains

2.1.9.1. Petrosains Science Festival

2.1.9.2. PETRONAS Street Smart

2.2. Event Sponsorships

2.2.1. PETRONAS Malaysia Grand Prix

2.2.2. PETRONAS AAM Cub Prix

2.2.3. AOGC

2.2.4. OTC

2.2.5. APGCE

2.3. CSR Programmes

2.3.1. Signature CSI Programmes

2.3.1.1. PETRONAS All About Youth

2.3.1.2. PETRONAS Education Sponsorhip Programme

2.3.1.3. Program Sentuhan Kasih PETRONAS

2.3.1.4. Planting Tomorrow

2.3.1.5. PETRONAS Talent Development Programme

2.3.1.6. Merdeka Awards

2.3.2. Co-operated Pragrammes

2.3.2.1. Ecocare

2.3.2.2. PETRONAS - Yayasan Sabah Imbak Canyon Partnership