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Sculpture Walk Peoria
Alex Stephan
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Mind Map Outline
Sculpture Walk Peoria
by
Alex Stephan
1. Who/What Are They?
2. Competition?
3. Audience?
3.1. Youth
3.2. Donors
3.3. General Public
4. Requirements
4.1. Logo
4.2. Color Pallette
4.3. Two Brochures
4.4. Facebook/Website Banner
4.5. Stationery
4.6. 2 Plaques
5. Logo
5.1. Color
5.2. Black & White
6. Brochures
6.1. Donors
6.2. 2015 Sculpture Walk Peoria
7. Plaques
7.1. Sculpture Identification
7.2. Given to donor for display
8. Goals
8.1. Enhance cultural environment
8.2. Enhance appreciation of arts
8.3. Education of the arts (youth)
8.4. Transform the Warehouse District
9. Donors
9.1. $10,000 each
9.2. 3 Year Commitment
9.3. 10 Total
10. Marketing
10.1. Brochures
10.2. Posters
10.3. Billboard
10.4. Magazine/Newspaper
11. Color Pallette
11.1. Purple
11.2. Orange
11.3. Green
11.4. "Radiant Orchid"
12. Marketing Points
12.1. Family Attraction
12.2. Art & Cultural Education
12.3. Outdoor Art Exhibit
12.4. Celebration of the Transformation of the Warehouse District
12.5. Art from 22 States
12.6. People's Choice
13. Opening Day Celebration
13.1. Food
13.2. Music
14. Walk
14.1. 10 Sculptures
14.2. Judged
14.3. Washington St.
15. Audience Participation
15.1. People's Choice
15.2. Social Media
16. Taglines
17. Donor Incentives
17.1. Increased Visibility in Brochure
17.2. Logo recognition nameplate next to sculpture
17.3. Plaque for home or office
17.4. Photo of winning sculpture signed by artist
17.5. Supporting art, culture, and Peoria Warehouse District
18. Donor Brochure
18.1. How to Donate
18.2. Sculpture Walk Information
18.3. Contact Information
18.4. Logo
18.5. Levels of Donation
18.6. Interactivity
19. Informational Brochure
19.1. Map
19.2. Stores / Businesses
19.3. Coupons
19.4. History / Objectives
19.5. Artists
19.6. Contact Information
19.7. Audience Interaction
19.8. Family
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