Øl(Ale)

The raw record of a Wired Wessex event on the 31 March 2011

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Øl(Ale) by Mind Map: Øl(Ale)

1. joint development

1.1. rural affairs correspondent

2. pie

2.1. mistake

2.1.1. craftsmen

2.1.1.1. no

2.1.1.1.1. passionmen

2.1.2. not asking for discounts

2.2. success

2.2.1. email

2.2.1.1. analysis

2.2.2. no advertising

2.2.2.1. PR

2.2.3. in house

2.2.4. stories

2.2.4.1. turkeys

2.2.4.1.1. supply chain

2.2.5. barbeques

2.3. secrets

2.3.1. competitor sampling

2.3.2. experiments

3. beer

3.1. success

3.1.1. malting barley

3.1.2. market research

3.1.2.1. light

3.1.2.2. modern

3.1.3. sub contract

3.1.3.1. oak leaf

3.1.3.2. malting

3.1.4. media

3.1.4.1. pr

3.1.4.2. tv

3.1.4.3. radio

3.1.5. farmer's markets

3.1.6. brewhouse

3.1.6.1. shop

3.1.6.2. museum

3.1.6.3. 1% of population

3.1.6.4. southwick pound note

3.1.7. barnstore

3.1.7.1. franchise

3.2. lessons

3.2.1. walkway from negatives

3.2.2. take advice

3.2.3. charge enough

3.2.4. don't let anyone down

3.2.5. keep going

4. cheese