Brandon and Matt host a podcast called Automate My Small Business, where they comb the globe in search of technologies and business practices that help get businesses to run themselves
What does it mean to be a better designer, programmer, etc?
Define "Better", Customer's Goals, Sales?, Leads?, Branding?, SEO ranking?, Offer SEO services, Social
Measure, Analytics, Google Analytics, Each Page has a Purpose, Sales page's purpose is obvious, Example: Newsletter signup, Examples, Conversion Rates, Engagement, Length of stay, Return visits, Surveys, Split-Testing, Which Design/Copy/Logo is better?, Google Website Optimizer, Adwords, Provides evidence! Test vs the status quo
Social, The new "Word of Mouth", Viral (why?), Easy to share, Facebook for Business, Connect one-to-one, Relationship based customers, Facebook Pages, "like" your customer's business page
SEO, Differentiate your services by using SEO for your own niche markets., Build content, Become the Expert in something, Has been about credible/relevant links, but is going to be about social credibility, "Your friend shared this" in google
Advertising, Advertise for extremely narrow keywords to target markets, Use demographics/location
Focus on core competencies
Outsource the rest, Promotes Specialization and Experts, Common Uses, Bookkeeping, Collections, Marketing, adwords, SEO, content creation, etc.
24 hour operations
Outsource to add more people when you need to scale up temporarily
break down tasks so things can be done in parallel, Photoshop backgrounds out of Photos
Make your operations repeatable and replaceable, Repeatable steps should be outsourced, Jing
Add enough time for multiple days of work.
Communication, One day costs two if you give bad instructions, Video Instructions, Jing, Camtasia, SnagIt
Tools, Basecamp, Nozbe
Asynchronous Communication, Don't wait to communicate
What are you wasting, Time, Money, Inventory
Offshore vs Outsource
Sources, oDesk, Elance, Guru.com, Craigslist, Local Job Sites, LiveWork, Freelancer
Access to foreign markets
Amazon Mechanical Turk
Do you pass savings on to your customers? Or just pocket the savings
Unless its your business model to be the cheapest in town, never compete on price.
Find The Competition, G.T.S., "Google That Shit"
Types, Yourself?, Windows XP vs Windows Vista, Direct Competitors, Indirect Competitors
Compare yourself with others, Compete.com, "If I was the ideal customer, what makes me want to chose you over the competition?"