1. 3. The role of advertising
1.1. Who owns the media?
1.1.1. media moguls
1.1.2. influencing a lot of people
1.1.3. dangerous
1.1.3.1. power to help
1.2. Advertising in the media
1.2.1. verbs to express what you see in graphs
1.2.2. interpreting graphs
2. 4. How the news is sold to us
2.1. cry for attention
2.1.1. three little pigs
2.1.1.1. to motivate people to wark hard
2.1.1.2. 1929
2.1.1.2.1. stock crash
2.1.1.3. 2008
2.1.1.3.1. financial crisis
2.1.2. phrasal verbs
3. digital advertising is increasing
4. The way you say something is more important than what you are actually saying
5. 1. Where do you get the news?
5.1. Media effects
5.1.1. Priming
5.1.1.1. associations with the subject
5.1.2. Agenda setting
5.1.2.1. WHICH
5.1.2.1.1. gate keeping
5.1.3. Framing
5.1.3.1. HOW
5.1.3.1.1. the way it is told
5.1.4. Cultivation
5.1.4.1. reality-fiction/ stories of everything
6. 2. Who pulls the strings?
6.1. 19th century
6.1.1. political parties
6.1.1.1. control over publishing
6.2. End of 20th century
6.2.1. nothing left
6.2.2. advertising
6.2.2.1. independent
6.2.2.1.1. objective
6.2.2.2. information looks free
6.2.2.3. internet
6.2.2.3.1. personal advertising
7. The medium is the message
7.1. M. Mcluhan
7.1.1. communication scientist
8. Rupert Murdoch
8.1. Mediatycoon
8.1.1. tycoon, mogul, magnate
8.1.1.1. powerful women/man
8.2. Changed news
8.2.1. headlines
8.2.1.1. sensational
8.2.1.2. controversial
8.2.2. Tabloid format
8.3. Critics
8.3.1. hacking voicemails
8.4. secret meetings
8.4.1. politicians