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Employee Benefit Services - 60 DAP by Mind Map: Employee Benefit Services - 60
DAP
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Employee Benefit Services - 60 DAP

PR Goals

A. Enhance brand

logo

website

company language

B. Increase consumer awareness

Social Media Launch, Facebook, Linked In, Twitter

Advertising

Outreach

C. Increase media awareness

Desksides

Media Kit

Content submissions

D. Increase leads

Target Audiences

B. HR professionals

B. C-level execs

B. Small Business Owners (20-200 employees)

B. Mid-size business owners (200+ employees)

C. Media

Local, Health in the workplace, Health legislation

Trade, Benefits, Insurance, HR

Tactics

B. Social media

Facebook, Connections, Interactions, Info and news, Personality, Vlogs

LinkedIn, Connections, Engagement

Twitter (Pending)

B.Advertising

Facebook, Call to action

Print

Radio

C. Media Relations

PR Calendar

Editorial calendar

Media Kit (after web launch)

D.Outreach

Speaking engagements

Sponsorships

Measurement

A. Surveys

B. Surveys and social media lift

C. MVR

D.Tracking

http://dev.blueclover.com/EBS/ user id: bcdev pw: devguest