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Employee Benefit Services - 60 DAP by Mind Map: Employee Benefit Services - 60 DAP
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Employee Benefit Services - 60 DAP

PR Goals

A. Enhance brand

B. Increase consumer awareness

C. Increase media awareness

D. Increase leads

Target Audiences

B. HR professionals

B. C-level execs

B. Small Business Owners (20-200 employees)

B. Mid-size business owners (200+ employees)

C. Media

Tactics

B. Social media

B.Advertising

C. Media Relations

D.Outreach

Measurement

A. Surveys

B. Surveys and social media lift

C. MVR

D.Tracking

http://dev.blueclover.com/EBS/ user id: bcdev pw: devguest