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Module 2 by Mind Map: Module 2

1. Readings/Directions

1.1. Digital Text Set Directions

1.2. Digital Text Set Intro

1.3. Learning First, Technology Second: The Educator’s Guide to Designing Authentic Lessons By Liz Kolb

2. Reflections and Checklist

2.1. Module 2 Reflection Survey

2.1.1. Situational Analysis / Drivers What is driving us to do this? SWOT Analysis Strengths Weaknesses Opportunities Threats Customer Findings - What have we learned from customers?

2.1.2. Competitive Analysis Do we have competitors and threats in these target markets with the proposed offerings? What are our competitors doing and how are they positioning? How do we position against each competitor?

2.1.3. Target Customer(s) Buyer Profile Title Industry Geography Business Size Influencer Profile User Profile What do customers want and need? What business problems do each of these customers have?

2.1.4. Customer Segmentation Which customers or sets of customers do we sell to? What are the target market segments that we want to go after? What are the distinct problems for each segment of the market?

2.1.5. Total Available Market New Prospects How much of each target segment have we penetrated? How much opportunity is available in each target segment? Existing Customers Can we up-sell existing customers?

2.2. Module 2 Checklist

2.2.1. Service Offer What are we selling? Product Definition Pricing Packaging Positioning

2.2.2. Value Proposition What is the Value Proposition to the Customer? What pain are we solving?

3. Assignments

3.1. Module 2 discussion

3.2. Book Quiz 1

3.3. Book Quiz 2

4. Consists

5. Includes