1. EJE 1. Redes Sociales
1.1. Ballet Beautiful
1.2. Clap Danza
1.3. ¡A bailar! Los mejores bailarines (y bailarinas) de Instagram
1.4. Danza Ballet supera los 12.000 seguidores en las redes sociales - Danza Ballet
1.5. Bibi Gaytán muestra su pasión por el ballet en redes sociales
1.6. Ballet: Vivir con Pasión
1.6.1. Training
1.6.2. Channels
1.6.3. International
1.6.4. Public Sector
1.6.5. Sales
1.6.6. Marketing Communications
1.6.7. Product Management
2. EJE 2. REVISTAS DIGITALES
2.1. Ballet - Wikipedia, la enciclopedia libre
2.2. Cómo bailar ballet
2.3. Ballet clásico - Wikipedia, la enciclopedia libre
2.4. ¿Por qué las bailarinas de ballet bailan de puntillas?
2.5. BALLETIN DANCE 260
3. EJE 3. BLOGS
3.1. El ballet se baila en las redes sociales
3.1.1. Situational Analysis / Drivers
3.1.1.1. What is driving us to do this?
3.1.1.2. SWOT Analysis
3.1.1.2.1. Strengths
3.1.1.2.2. Weaknesses
3.1.1.2.3. Opportunities
3.1.1.2.4. Threats
3.1.1.3. Customer Findings - What have we learned from customers?
3.1.2. Competitive Analysis
3.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
3.1.2.2. What are our competitors doing and how are they positioning?
3.1.2.3. How do we position against each competitor?
3.1.3. Target Customer(s)
3.1.3.1. Buyer Profile
3.1.3.1.1. Title
3.1.3.1.2. Industry
3.1.3.1.3. Geography
3.1.3.1.4. Business Size
3.1.3.2. Influencer Profile
3.1.3.3. User Profile
3.1.3.4. What do customers want and need?
3.1.3.5. What business problems do each of these customers have?
3.1.4. Customer Segmentation
3.1.4.1. Which customers or sets of customers do we sell to?
3.1.4.2. What are the target market segments that we want to go after?
3.1.4.3. What are the distinct problems for each segment of the market?
3.1.5. Total Available Market
3.1.5.1. New Prospects
3.1.5.1.1. How much of each target segment have we penetrated?
3.1.5.1.2. How much opportunity is available in each target segment?
3.1.5.2. Existing Customers
3.1.5.2.1. Can we up-sell existing customers?
3.2. BALLET
3.2.1. Service Offer
3.2.1.1. What are we selling?
3.2.1.2. Product Definition
3.2.1.3. Pricing
3.2.1.4. Packaging
3.2.1.5. Positioning
3.2.2. Value Proposition
3.2.2.1. What is the Value Proposition to the Customer?
3.2.2.2. What pain are we solving?
3.3. SECCION DE PREGUNTAS Y RESPUESTAS
3.3.1. Revenue Forecasts
3.3.1.1. Revenue and P&L Forecast (5 Years)
3.3.1.2. Revenue should be split out quarterly
3.3.2. Cost Analysis
3.3.2.1. Should include a description of the costs in entering this business and profitability analysis
3.3.3. Profitability Analysis
3.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
3.4. El Mundo del Ballet
3.5. LA BITÁCORA DE LA BAILARINA
3.5.1. M&A?
3.5.2. Risk Analysis & Mitigation