netz - CI disciplines/topics

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netz - CI disciplines/topics by Mind Map: netz - CI disciplines/topics

1. development

1.1. Mission: Developing digital applications and infrastructures in close collaboration with our clients.

1.2. Results: sustainable and pragmatic applications and infrastructures developed based on standard processes and documentations

1.3. topics

1.3.1. infrastructure

1.3.1.1. planning

1.3.1.2. review

1.3.1.3. setup

1.3.2. web applications

1.3.2.1. corporate websites

1.3.2.2. news websites

1.3.2.3. online shops

1.3.2.4. APIs

1.3.2.5. migrations

1.3.3. Support

1.4. products

1.4.1. pattern libraries

1.4.2. CMS website

1.4.2.1. corporate / company website

1.4.2.2. newsportal

1.4.3. online shop

1.4.4. progressive web app

1.4.5. custom web application

1.4.6. chatbot

2. marketing & content

2.1. Mission: Planning a conscious market communication through specific channels and targeted content.

2.2. Results: Ready-to-execute marketing plan based on a customer journey across all relevant digital media channels.

2.3. topics

2.3.1. media planning

2.3.2. content planning

2.3.3. SEO

2.3.4. social media marketing

2.3.5. email marketing

2.3.6. performance marketing

2.3.6.1. Google Ads

2.3.6.2. Facebook Ads

2.3.6.3. Xing Ads

2.3.6.4. LinkedIn Ads

3. strategic planning

3.1. Mission: Defining an executable digital game plan based on quantified opportunities and potentials.

3.1.1. Market Development

3.1.2. Product Development

3.1.3. Organisational Development

3.2. Result: Clearly stated digital goals, a solid assessment of opportunities and risks in the digital world, an evaluation and prioritisation of the potential actions and KPIs to follow - all condensed in a business plan and project roadmap.

3.3. topics

3.3.1. audit planning

3.3.2. goal setting

3.3.2.1. assessment of digital potentials & risks

3.3.2.2. definition of general goals & guidelines

3.3.3. market definition

3.3.3.1. market definition & target groups

3.3.3.2. persona definition

3.3.4. business planning

3.3.4.1. definition of business/service model/s

3.3.5. product planning

3.3.5.1. definition of products

3.3.5.2. content strategy

3.3.5.3. customer lifecycle

3.3.5.4. customer touchpoints

3.3.5.5. conversion goals per touchpoint

3.3.5.6. product KPIs & target values

3.3.5.7. brand assessment & definition

3.3.6. organisational planning

3.3.6.1. define organizational requirements

3.3.6.2. define skills & roles

3.3.6.3. define structures, processes & collaboration

3.3.6.4. define necessary resources

3.3.7. project planning & sparring

3.3.7.1. definition of necessary Disciplines & Topics

3.3.7.2. definition of Projects, Tasks & Budgets

3.3.7.3. project KPIs, target values, reportings

3.4. products

3.4.1. market portfolio/product check

3.4.2. infrastructure check

3.4.3. organisational check

4. project management

4.1. Mission: Ensuring an adequate and timely implementation of the defined strategy.

4.2. Result: The practical implementation of the defined strategy in terms of systems, qualifications, processes and structures with a long term perspective.

4.3. topics

4.3.1. operational project planning

4.3.1.1. definition of resources & skills

4.3.1.2. definition of coaching & qualification needs

4.3.1.3. definition of implementation roadmap & milestones

4.3.1.4. definition & documentation of meetings

4.3.1.5. project reporting for defined stakeholders

4.3.2. project flow management

4.3.2.1. organisation communication and collaboration

4.3.2.2. setup and introduction of project tools

4.3.2.3. integration of external partners

4.3.2.4. task management (definition, priorisation, assignment)

4.3.2.5. selection and integration of third party tools

4.3.2.6. implementation management (planning workshops, hackathons, sprints)

4.3.2.7. quality assurance

4.3.2.8. billing

4.3.2.9. controlling & reporting

4.3.2.10. documentation

4.3.3. product/project handoff

4.3.3.1. tools handover (Google Apps, Slack, Asana, etc.)

4.3.3.2. systems handover (Applications, Platforms, Campaigns, etc.)

4.3.3.3. conclusions & handover documentation

4.3.3.4. ongoing sparring

5. design & experience

5.1. Mission: Transforming user goals and client needs into intuitive digital products and delightful experiences.

5.2. Results: Thorough and profound visualized concept of the desired web application ready for implementation.

5.3. topics

5.3.1. concept

5.3.1.1. ux audit

5.3.1.2. ideation

5.3.1.3. product specification

5.3.1.4. product evolution roadmap (Version planning)

5.3.1.5. brand execution

5.3.2. user experience

5.3.2.1. key experience definition

5.3.2.2. user persona development

5.3.2.3. use case development

5.3.2.4. user journey development

5.3.2.5. user testing

5.3.3. information architecture

5.3.3.1. content definition

5.3.3.2. content structure

5.3.3.3. content labeling

5.3.3.4. conversion planning

5.3.3.5. onsite-search

5.3.3.6. user navigation & guidance

5.3.4. user interface design

5.3.4.1. interaction design

5.3.4.1.1. detailed feature definition & specification

5.3.4.1.2. wireframes

5.3.4.1.3. responsive adaptions

5.3.4.1.4. prototype creation

5.3.4.1.5. iterative evolution of the products UI

5.3.4.2. visual design

5.3.4.2.1. design research & collection

5.3.4.2.2. style direction definition

5.3.4.2.3. creation & iterative refinement of the visual design

5.4. products

5.4.1. UX Review (UI focus only)

5.4.2. usability review

5.4.3. user testing

5.4.4. A/B Testing (Variations & testing)

5.4.5. Product/Service evaluation

5.4.6. conversion optimisation

5.4.7. methodology

5.4.7.1. methods

5.4.7.1.1. design thinking

5.4.7.1.2. ideation / brainstorming

5.4.7.1.3. tree testing

5.4.7.1.4. user centered design

5.4.7.1.5. contextual persona interviews

5.4.7.1.6. usability reviews

5.4.7.2. workshops concepts

5.4.7.2.1. UX Introduction & Exchange (Kickoff)

5.4.7.2.2. findings presentation & early idea development

5.4.7.2.3. product selection workshop

5.4.7.2.4. product concept presentation

5.4.7.3. workshops IA

5.4.7.3.1. internal content & structure workshop

5.4.7.3.2. external content & structure workshop

5.4.7.3.3. card sorting workshop

5.4.7.3.4. sitemap & user journeys presentation

5.4.7.4. workshops UX

5.4.7.4.1. experience definition workshop

5.4.7.4.2. persona & use case workshop

5.4.7.4.3. user journey workshop

5.4.7.5. workshops UID

5.4.7.5.1. product concept presentation (low fidelity)

5.4.7.5.2. client feedback to prototypes (Via Invision)

5.4.7.5.3. moodboard presentation / design direction workshop

5.4.7.5.4. visual brainstorming workshop

5.4.7.5.5. visual design presentation

6. data & tracking

6.1. Result: Structured data of the marketplace and the current usage of existing digital products.

6.2. Mission: Procuring quantified market and user data throughout all digital sources to fuel the strategy development and support the decision making process.

6.3. topics

6.3.1. market research

6.3.2. (digital) tracking

6.3.2.1. tracking check & optimisation

6.3.2.2. integration tag management

6.3.2.3. development custom dimensions

6.3.3. (digital) analytics

6.3.3.1. user profiling

6.3.3.1.1. Produkt: Media Personas

6.3.3.2. (touchpoint) performance analytics

6.3.3.2.1. websites

6.3.3.2.2. webshops

6.3.3.2.3. social profiles

6.3.4. (digital) reporting

6.3.4.1. Dashboards

6.3.4.2. Personalized Reportings

6.3.5. user testing

7. qualification

7.1. Mission: Building skills and confidence with people to manage the digital shift and keep them engaged in learning and exchange.

7.2. Results: Empowered and motivated people with the skills and knowledge to drive the change process in the organisation.

7.3. topics

7.3.1. impulses

7.3.1.1. speaking engagements

7.3.1.2. blog articles

7.3.1.3. expert articles

7.3.1.4. open seminars

7.3.1.5. inhouse workshops

7.3.2. qualifications

7.3.2.1. e-learning

7.3.2.2. seminars

7.3.2.3. learning communities

7.3.3. trainings

7.3.3.1. coaching

7.3.3.2. trainings on the job

7.3.3.3. train the trainer

7.4. products

7.4.1. role based qualifications

7.4.2. individual qualifications

7.4.3. single modules