netz - disciplines/topics/services

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netz - disciplines/topics/services by Mind Map: netz - disciplines/topics/services

1. development

1.1. Mission: Developing digital applications and infrastructures in close collaboration with our clients.

1.2. results

1.2.1. sustainable and pragmatic application or infrastructure to achieve the strategic goals & objectives

1.2.2. development standards and processes to further develop the application

1.2.3. trained and educated inhouse users and administrators

1.3. topics

1.3.1. concept / design review

1.3.2. evaluation of implementation options

1.3.2.1. CMS based websites

1.3.2.1.1. WordPress

1.3.2.1.2. Drupal

1.3.2.1.3. WP-Lösungen für den Handel

1.3.2.1.4. Verlagsportale auf WP-Basis

1.3.2.1.5. Verlagsportale auf Drupal-Basis

1.3.2.2. CMS plugins/themes

1.3.2.2.1. WP Plugins

1.3.2.2.2. Drupal Lugins

1.3.2.3. progressive web applications

1.3.2.4. API integrations

1.3.2.5. cost / time estimation

1.3.3. technical requirements analysis

1.3.4. setup infrastructure

1.3.5. technical implementation

1.3.5.1. pattern library

1.3.5.2. frontend

1.3.5.3. backend

1.3.5.4. APIs

1.3.5.5. migrations

1.3.6. Support

1.4. products

1.4.1. pattern libraries

1.4.2. CMS website

1.4.2.1. corporate / company website

1.4.2.2. newsportal

1.4.3. online shop

1.4.4. progressive web app

1.4.5. custom web application

1.4.6. chatbot

2. marketing & content

2.1. Mission: Planning a conscious market communication through specific channels and targeted content.

2.2. results

2.2.1. analysis and assessment of the current status

2.2.2. documentation of goals and target groups

2.2.3. recommendations for projects and actions

2.2.4. qualification of internal resources

2.2.5. selection and configuration of marketing systems and tools

2.2.6. supported execution

2.2.7. internal processes for execution and optimization

2.3. topics

2.3.1. communication planning

2.3.1.1. Define Communication Goals

2.3.1.1.1. Branding

2.3.1.1.2. Lead Generation

2.3.1.2. Define Target Groups & Platforms

2.3.1.3. Plan Market Communication

2.3.1.3.1. Create Customer Journey/s

2.3.1.3.2. Design Campaigns

2.3.1.4. Media Planning & Execution

2.3.1.4.1. Marketing Automation

2.3.1.4.2. Attribution

2.3.1.4.3. Bid Management

2.3.1.4.4. Performance Marketing

2.3.1.4.5. Programmatic Advertising

2.3.1.4.6. Programmatic Buying

2.3.1.4.7. Programmatic Marketing

2.3.1.4.8. Real-Time Advertising

2.3.1.4.9. Real-Time Bidding

2.3.1.5. Control, Manage, Optimize

2.3.1.5.1. Conversion Optimization

2.3.1.5.2. Marketing Analytics

2.3.1.5.3. A/B-Testing

2.3.2. content marketing planning

2.3.2.1. Research thematic areas

2.3.2.2. Keyword research and classification

2.3.2.3. Format & Channel Definition

2.3.2.4. SEO-/Texterbriefings

2.3.2.5. content marketing / native advertising

2.3.2.5.1. Storytelling

2.3.2.5.2. Seeding

2.3.2.5.3. User Generated Content

2.3.2.5.4. Influencer Marketing

2.3.2.5.5. Cooperation Marketing

2.3.2.5.6. Video Marketing

2.3.3. search

2.3.3.1. SEO

2.3.3.1.1. SEO Strategy Development

2.3.3.1.2. Onsite

2.3.3.1.3. Onpage

2.3.3.1.4. Local SEO

2.3.3.1.5. Social SEO

2.3.3.1.6. Reporting & Monitoring

2.3.3.2. SEA

2.3.3.2.1. SEA Strategy Development

2.3.3.2.2. Google Adwords

2.3.3.2.3. Bing Ads

2.3.3.2.4. Shopping Plattforms

2.3.3.2.5. Marketplaces

2.3.4. social

2.3.4.1. social media campaigns

2.3.4.1.1. Social Media Marketing

2.3.4.1.2. Community Aufbau & Management

2.3.4.1.3. Social Commerce

2.3.4.1.4. Social Media Analytics

2.3.4.1.5. Social Media Monitoring

2.3.4.1.6. Social Media Strategy

2.3.4.1.7. Hashtag Campaigns

2.3.4.2. social media organic

2.3.5. email marketing

2.3.5.1. Email Marketing Strategy

2.3.5.2. Newsletter

2.3.5.3. E-Mailings

2.3.5.4. Transactional E-Mails

2.3.5.4.1. Customer Journey Emails

2.3.5.4.2. eCommerce

2.3.5.5. Template

2.3.5.5.1. Setup

2.3.5.5.2. Design

2.3.5.6. Account

2.3.5.6.1. List management

2.3.5.6.2. Account Audit

2.3.5.7. Sparring

3. strategic planning

3.1. Mission: Defining an executable digital game plan based on quantified opportunities and potentials.

3.1.1. Market Development

3.1.2. Product Development

3.1.3. Organisational Development

3.2. Result: Clearly stated digital goals, a solid assessment of opportunities and risks in the digital world, an evaluation and prioritisation of the potential actions - all condensed in a business plan and project roadmap.

3.3. topics

3.3.1. audit planning

3.3.2. goal setting

3.3.2.1. assessment of digital potentials & risks

3.3.2.2. definition of general goals & guidelines

3.3.3. market definition

3.3.3.1. market definition & target groups

3.3.3.2. persona definition

3.3.4. business planning

3.3.4.1. definition of business/service model/s

3.3.5. product planning

3.3.5.1. definition of products

3.3.5.2. content strategy

3.3.5.3. customer lifecycle

3.3.5.4. customer touchpoints

3.3.5.5. conversion goals per touchpoint

3.3.5.6. product KPIs & target values

3.3.5.7. brand assessment & definition

3.3.6. organisational planning

3.3.6.1. define organizational requirements

3.3.6.2. define skills & roles

3.3.6.3. define structures, processes & collaboration

3.3.6.4. define necessary resources

3.3.7. project planning & sparring

3.3.7.1. definition of necessary Disciplines & Topics

3.3.7.2. definition of Projects, Tasks & Budgets

3.3.7.3. project KPIs, target values, reportings

3.4. products

3.4.1. market portfolio/product check

3.4.2. infrastructure check

3.4.3. organisational check

4. project management

4.1. Mission: Ensuring an adequate and timely implementation of the defined strategy.

4.2. Result: The practical implementation of the defined strategy in terms of systems, qualifications, processes and structures with a long term perspective.

4.3. topics

4.3.1. operational project planning

4.3.1.1. definition of resources & skills

4.3.1.2. definition of coaching & qualification needs

4.3.1.3. definition of implementation roadmap & milestones

4.3.1.4. definition & documentation of meetings

4.3.1.5. project reporting for defined stakeholders

4.3.2. project flow management

4.3.2.1. organisation communication and collaboration

4.3.2.2. setup and introduction of project tools

4.3.2.3. integration of external partners

4.3.2.4. task management (definition, priorisation, assignment)

4.3.2.5. selection and integration of third party tools

4.3.2.6. implementation management (planning workshops, hackathons, sprints)

4.3.2.7. quality assurance

4.3.2.8. billing

4.3.2.9. controlling & reporting

4.3.2.10. documentation

4.3.3. product/project handoff

4.3.3.1. tools handover (Google Apps, Slack, Asana, etc.)

4.3.3.2. systems handover (Applications, Platforms, Campaigns, etc.)

4.3.3.3. conclusions & handover documentation

4.3.3.4. ongoing sparring

5. design & experience

5.1. Mission: Transforming user goals and client needs into intuitive digital products and delightful experiences.

5.2. results

5.2.1. results concept

5.2.1.1. product concept/definition (e.g. website, app, etc.)

5.2.1.2. product requirements

5.2.2. results UX

5.2.2.1. user journeys

5.2.2.2. user personas

5.2.2.3. user testing report

5.2.3. results IA

5.2.3.1. Sitemap / Product Structure

5.2.3.2. User Journeys & Screenflows

5.2.3.3. Taxonomy Definition

5.2.4. results UID

5.2.4.1. interaction design

5.2.4.1.1. usability report

5.2.4.1.2. low fidelity prototype

5.2.4.1.3. templates & module concepts (wireframes)

5.2.4.2. visual design

5.2.4.2.1. moodboard

5.2.4.2.2. brand guidelines

5.2.4.2.3. styleguide / pattern library

5.2.4.2.4. high fidelity prototype

5.3. topics

5.3.1. concept

5.3.1.1. ux audit

5.3.1.2. ideation

5.3.1.3. product specification

5.3.1.4. product evolution roadmap (Version planning)

5.3.1.5. brand execution

5.3.2. user experience design

5.3.2.1. key experience definition

5.3.2.2. user persona development

5.3.2.3. use case development

5.3.2.4. user journey development

5.3.2.5. user testing

5.3.3. information architecture

5.3.3.1. content definition

5.3.3.2. content structure

5.3.3.3. content labeling

5.3.3.4. conversion planning

5.3.3.5. onsite-search

5.3.3.6. user navigation & guidance

5.3.4. user interface design

5.3.4.1. interaction design

5.3.4.1.1. detailed feature definition & specification

5.3.4.1.2. wireframes

5.3.4.1.3. responsive adaptions

5.3.4.1.4. prototype creation

5.3.4.1.5. iterative evolution of the products UI

5.3.4.2. visual design

5.3.4.2.1. design research & collection

5.3.4.2.2. style direction definition

5.3.4.2.3. creation & iterative refinement of the visual design

5.3.5. methodology

5.3.5.1. methods

5.3.5.1.1. design thinking

5.3.5.1.2. ideation / brainstorming

5.3.5.1.3. tree testing

5.3.5.1.4. user centered design

5.3.5.1.5. contextual persona interviews

5.3.5.1.6. usability reviews

5.3.5.2. workshops concepts

5.3.5.2.1. UX Introduction & Exchange (Kickoff)

5.3.5.2.2. findings presentation & early idea development

5.3.5.2.3. product selection workshop

5.3.5.2.4. product concept presentation

5.3.5.3. workshops IA

5.3.5.3.1. internal content & structure workshop

5.3.5.3.2. external content & structure workshop

5.3.5.3.3. card sorting workshop

5.3.5.3.4. sitemap & user journeys presentation

5.3.5.4. workshops UX

5.3.5.4.1. experience definition workshop

5.3.5.4.2. persona & use case workshop

5.3.5.4.3. user journey workshop

5.3.5.5. workshops UID

5.3.5.5.1. product concept presentation (low fidelity)

5.3.5.5.2. client feedback to prototypes (Via Invision)

5.3.5.5.3. moodboard presentation / design direction workshop

5.3.5.5.4. visual brainstorming workshop

5.3.5.5.5. visual design presentation

5.4. products

5.4.1. UX Review (UI focus only)

5.4.2. usability review

5.4.3. user testing

5.4.4. A/B Testing (Variations & testing)

5.4.5. Product/Service evaluation

5.4.6. conversion optimisation

6. data & analysis

6.1. Mission: Procuring quantified market and user data throughout all digital sources to fuel the strategy development and support the decision making process.

6.2. Result: Structured data of the marketplace and the current usage of existing digital products.

6.3. topics

6.3.1. user research

6.3.1.1. digital tracking

6.3.1.1.1. tracking check & optimisation

6.3.1.1.2. integration tag management

6.3.1.1.3. development custom dimensions

6.3.1.2. digital analytics

6.3.1.2.1. user profiling

6.3.1.2.2. (touchpoint) performance analytics

6.3.1.3. benchmarking

6.3.1.4. reporting

6.3.1.5. user testing

6.3.2. market research

6.3.2.1. digital trends & developments

6.3.2.2. potentials & challenges

6.3.2.3. competition

6.3.2.4. brand

7. education

7.1. Mission: Building skills and confidence with people to manage the digital shift and keep them engaged in learning and exchange.

7.2. results

7.2.1. skilled and confident people

7.2.2. empowerment and motivation

7.2.3. implemented learning processes

7.2.4. inhouse digital drivers & experts

7.3. topics

7.3.1. impulses

7.3.1.1. speaking engagements

7.3.1.2. blog articles

7.3.1.3. expert articles

7.3.1.4. open seminars

7.3.1.5. inhouse workshops

7.3.2. qualifications

7.3.2.1. e-learning

7.3.2.2. seminars

7.3.2.3. learning communities

7.3.3. trainings

7.3.3.1. coaching

7.3.3.2. trainings on the job

7.3.3.3. train the trainer

7.4. products

7.4.1. role based qualifications

7.4.2. individual qualifications

7.4.3. single modules