Facebook Ads for e-Commerce

1. Brand Study & Market Research

1.1. Studying about the brand & finding the ideal customer persona.

1.2. Finding targetable interests on Facebook matching the ideal customer persona

1.3. Segmenting audience researched in various groups for split testing

2. Pre-Requisites

2.1. Setting Up Pixels on Website

2.2. Setting Up Google Analytics

2.3. Setting Up Facebook Business Manager

3. Awareness Ads

3.1. Finding the ideal audience through split testing on various groups.

3.2. On Facebook Optimisation - Optimising for hight quality clicks at lowest cost.

3.3. Generating 1000 conversions on the View Content Pixel through Link Click / Conversion Ads

4. Conversion Ads (Optimising for View Content)

4.1. Scaling Ads via lookalike of ViewContent

4.2. Targeting 500 Add To Cart

5. Conversion Ads (Optimising for AddToCart)

5.1. Scaling Ads via Lookalike of AddToCart