1. Awareness
1.1. Product Aware
2. Sources
2.1. Magazines (online)
2.1.1. Fast Company
2.1.2. The Next Web
2.1.3. TechCrunch
2.2. News
2.2.1. The Skimm
2.3. Podcasts
2.3.1. Duct Tape Marketing
2.3.2. Mad Marketing
2.4. Newsletters
2.4.1. StartupDigest
2.4.2. AppSumo
3. Worldview
3.1. Personality
3.1.1. Intellectual; wide variety of interests (politics, morality, science)
3.2. Motivation for Online Activity
3.2.1. Social
3.2.2. Research
4. Fears
4.1. Fears that free demo will automatically turn into paid account without warning
4.2. Fears that tool won't meet her specific requirements and thus just wastes her time
5. Goals
5.1. Goal
5.1.1. Optimize content production workflow in order to get more done in less time
5.2. Goal
5.2.1. Write more about topics she cares about
6. Demographics
6.1. Age
6.1.1. 27-35
6.2. Gender
6.2.1. Mostly female
6.3. Education
6.3.1. BA
6.4. Job Title
6.4.1. Content Manager
6.4.2. Content Specialist
6.4.3. Blog Editor
6.5. Salary
6.5.1. 55 K annually
6.6. Location
6.6.1. Urban area
6.7. Interests
6.7.1. Morality and personal development
6.7.2. Science, politics and news in general
6.7.3. Writing, reading
6.7.4. Marketing trends
7. Challenges
7.1. Challenge
7.1.1. Manage to-dos more efficiently so she can focus on actual content production
7.2. Challenge
7.2.1. Manage content research (bookmarks, studies, articles etc.) more efficiently
7.3. Challenge
7.3.1. Work remotely, yet maintain close working relationship with team members