Pauline Mathews

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Pauline Mathews by Mind Map: Pauline Mathews

1. Demographics

1.1. Age

1.1.1. 27-35

1.2. Gender

1.2.1. Mostly female

1.3. Education

1.3.1. BA

1.4. Job Title

1.4.1. Content Manager

1.4.2. Content Specialist

1.4.3. Blog Editor

1.5. Salary

1.5.1. 55 K annually

1.6. Location

1.6.1. Urban area

1.7. Interests

1.7.1. Morality and personal development

1.7.2. Science, politics and news in general

1.7.3. Writing, reading

1.7.4. Marketing trends

2. Goals

2.1. Goal

2.1.1. Optimize content production workflow in order to get more done in less time

2.2. Goal

2.2.1. Write more about topics she cares about

3. Challenges

3.1. Challenge

3.1.1. Manage to-dos more efficiently so she can focus on actual content production

3.2. Challenge

3.2.1. Manage content research (bookmarks, studies, articles etc.) more efficiently

3.3. Challenge

3.3.1. Work remotely, yet maintain close working relationship with team members

4. Values

4.1. Good work-life balance

4.2. Ability to communicate and exchange ideas with co-workers, even while working remotely

5. Fears

5.1. Fears that free demo will automatically turn into paid account without warning

5.2. Fears that tool won't meet her specific requirements and thus just wastes her time

6. Worldview

6.1. Personality

6.1.1. Intellectual; wide variety of interests (politics, morality, science)

6.2. Motivation for Online Activity

6.2.1. Social

6.2.2. Research

7. Awareness

7.1. Product Aware

8. Sources

8.1. Magazines (online)

8.1.1. Fast Company

8.1.2. The Next Web

8.1.3. TechCrunch

8.2. News

8.2.1. The Skimm

8.3. Podcasts

8.3.1. Duct Tape Marketing

8.3.2. Mad Marketing

8.4. Newsletters

8.4.1. StartupDigest

8.4.2. AppSumo