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Business Development Plan 09-2010 by Mind Map: Business Development Plan
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Business Development Plan 09-2010

Pathway to New Business

Data research and review project: see mind map  

Connecting with Exisiting clients

Proactive Process for Connecting for existing clients: see mind map on same

those with no client facilitators

Client Faciltiators, List clients -determine a plan and a schedule to reach, How to tie into Scott Miller's work, How can we help: JTBD, New Faciltator support, Web based Support day webinar

Blogs for news and information

Connect with Dr. Covey's community

Connecting with Prospects

Reaching Districts + School Admin., contact strategy, email campaigns, phone based, create effective cold call /follow up, Need a email communication piece to grab attention, web based, Conferences, Public Program, the focus will be on the states with solid public programs, Individual teachers:, email lists, Webinar + record it, Teacher package, service centers, Universities, email lists, districts, exisitng clients to send to their teachers, conferences, Dr. Covey's site, List clients -determine a plan and a schedule to reach, FC ED site

Connecting with HE, Network with existing HE accounts, Cal U Symposium, what does the Ed team say-collaboration, Contact Strategy, email, web based, Phone based, Conferences, Public Program, Get HE data

Tapping into NE and Federal Events, use email signature to include events

Tapping into Corproate web casts e.g Speed of trust

How can we drive revenue from the Web?

What role consultants play, Chuck, Meg, Non billable days, Expected behaviors for driving business, Debrief session

Review past leads eg. John Boone

Regional or state based Focus, develop a map for strategic work eg. NY/WV

Leads from client referrals: watch the events with high NPS

Using Show cases??

comb Sales force

Client qualifying

Who you talk to will detemrine the kind of business youhave?

Use Mahan Process

outake system, qualify quickly upfront, face to face visits??

qualify web, email and phone leads-reactive

create a questionaire or filter to understand the level of their interest e.g teacher for themselves

develop a recorded webcast/pod cast to educate clients on a diagnostic approach

move to the xQ

using the public's team to qualify

how to identify in SF

when do they pass the lead to us

will they move client to an onsite or move the lead to us

do they stay with the client/how long

what is their role to educate

Strategic Partnerships


Educational entities: e.g ASCD

Corporate for leader in me funding

working with corporate cps

e.g Ruth Hollis/Cynthia Barnett

PA state-J Cannon-Kevin Little

working with FED Team


Other state agencies ed connected

Defining Roles



Shawn's public team


Definining models

Revenue Based Model

based on total rev goal: how will the map of these models look? Do I set a goal of x amount of each? what is the average $ per client

under 5k, Individual classroom, Public program attendance, grade level


11k-40k, school based, Intial district roll out


Content Basd Model



7 Habits other

Org structure model

Individual Teacher

School based

Grade based

What is the breakdown of our clients?

effective use of tools

sales force



create proper drop down for Opportunites to reflect our lead indicators

can reports be included e.g mahan Jtbd etc.

easy read of training events to reference