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1. goals

1.1. Customer and Market Analysis

1.2. Service Offer Definition

1.3. Revenue Forecast &Financial Analysis

1.4. Sales Execution Plan

1.5. Go-To-Market Strategy

2. Introduction

2.1. Purpose

2.2. Stakeholders

2.3. Project Team

2.4. Related Documents

2.5. Author(s)

2.6. Sign-Off List

2.6.1. Training

2.6.2. Channels

2.6.3. International

2.6.4. Public Sector

2.6.5. Sales

2.6.6. Marketing Communications

2.6.7. Product Management

3. goals