Business Models, Business Strategy and Innovation
by Marco Mosqueira

1. Business Model Strategy and Sustainability
1.1. *Spotify
1.1.1. Value proposition
1.1.1.1. Viable Structure
1.1.1.1.1. Cost/Benefit
2. Examples of Business Models
2.1. Traditional Industries
2.1.1. Information and Internet Industry
3. Barriers to Imitating Business Models
3.1. Newspaper
3.1.1. Business Model Learning
4. Google
5. Business Models as Innovation
5.1. Transportation Industries
6. Wal Mart
6.1. Discount Retialing
6.1.1. Lower prices
6.1.1.1. Strip ammenities
6.1.1.2. Handle large numbers
6.1.1.3. Fewer Members
7. The Role of Discovery, Learning and Adaptation
7.1. Provisional Solutions
7.2. Emerging Industries
8. Strategy?
8.1. Destructive Competition
9. Business Models Capture Value
9.1. Profit from Innovation
9.1.1. Public Goods