7 Functions of Marketing for Steam

1. Distribution

1.1. Digital Distribution - Customers pay for the product then get to download it via the Steam client.

1.2. Retail - Some games are sold in stores as physical copies which can be added to your steam library.

2. MKT Info Management

2.1. Reviews - Every game has a store page, and on that page is a review section. It shows how much a user has played a game, if they liked it or not, and a written opinion on it. Users can vote if they found a review helpful or not, making it go higher/lower on the review page.

2.2. Surveys - Sometimes, a user is asked if they would like to take a survey as to how their experience has been with Steam.

3. Product/Service Management

3.1. Games - CS:GO, PUBG, Etc.

3.2. Movies

3.3. Programs - Wall Paper Engine, Source VM

4. Selling

4.1. Online - Via the steam store which can be found online or in the Steam client

4.2. Digital Download Gift Cards - Buy a gift code in a select store and enter it in the Steam client to get a download

5. Pricing

5.1. CS:GO - $15 - $7.50 On Sale

5.2. PUBG - $30 - $20 On Sale

5.3. Wallpaper Engine - $4 - $2 On Sale

6. Finance

6.1. Credit/Debit Card

6.2. Gift Cards

6.3. PayPal

7. Promotion

7.1. Steam constantly has sales on games. Currently, 2650 games are on sale.

7.2. Steam has 2 big sales yearly, a summer and winter sale. Most games are put on sale for great prices, anywhere fro 15% off to 90% off. This is when most of the big games such as CS:GO and PUBG are on sale, usually for 50% their normal price.