Kevin Collins Market Map
by Mario Ochoa
1. Target: C-level and Professional
1.1. Tactics
1.1.1. TPR Sponsorship
1.1.1.1. $500 annual
1.1.2. Alamo Heights Little League Sponsorship
1.1.2.1. $250 annual + $300 for design (4x8 Outfield Wall Panel)
2. Target: College
2.1. Tactics
2.1.1. Water Handouts
2.1.1.1. $300.16 Branded Water Bottles
2.1.1.2. $720.00 KC Street Team (6 week assignment)
2.1.2. Study Breaks Adverts
2.1.2.1. $2,080.00 per 4x ads (minimum)
2.1.3. Taxi Vouchers
2.1.3.1. $1,500 per quarter (50 $10 vouchers per month)
3. Target: Media
3.1. Tactics
3.1.1. Media Kit
3.1.1.1. N/A