Pricing strategies

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Pricing strategies by Mind Map: Pricing strategies

1. New product pricing strategies

1.1. Market skimming pricing

1.2. Market penetration pricing

2. Product mix pricing strategies

2.1. Product line pricing

2.2. Optional pproduct pricing

2.3. Captive product pricing

2.4. By product pricing

2.5. Product bundle pricing

3. Price adjusment strategies

3.1. Discount and allowance pricing

3.2. Segmented pricing

3.3. Psychological pricing

3.4. Geographical pricing

3.4.1. FOB origin pricing

3.4.2. Uniform delivered pricing

3.4.3. Zone pricing

3.4.4. Basi g point pricing

3.4.5. Freight absorption pricing

3.5. Dynamic pricing

3.6. International pricing

4. Price changes

4.1. Initial price changes

4.1.1. New node

4.2. Responding to price changes

4.3. Public policy and pricing

4.4. Pricing within channel levels