OPPORTUNITY
by Siem Tesfaalem
1. Attractive
2. Timely
3. Durable
4. Anchore in products or services
5. OBSERVING TREANDS
5.1. Economic forces
5.2. Social forces
5.3. Technological Advances
5.4. Political action and Regulatory changes.
6. SOLVING PROBLEM
7. FINDING GAP IN MARKET