Integrated Marketing Communication -Coordination of all promotional activities to produce a unif...

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Integrated Marketing Communication -Coordination of all promotional activities to produce a unified, customer, focused promotional message. by Mind Map: Integrated Marketing Communication -Coordination of all promotional activities to produce  a unified, customer, focused promotional message.

1. Importance of Teamwork

1.1. Successful implementation of IMC requires everyone involved in every aspect of promotion to function as a team

2. Role of Databases in Effective IMC Programs

2.1. The Internet allows companies to gather information faster and organize it easily The ability to acquire huge data poses a new challenge

3. Communication Process

3.1. Sender

3.2. Message

3.3. AIDA

3.4. Encoding

3.5. Decoding

3.6. Feedback

3.7. Noise

3.8. Channel

4. Objectives of Promotion

4.1. Provide Information

4.2. Increase Demand

4.3. Differentiate The Product

4.4. Accentuate a product's value

4.5. Stabilize Sales

5. Element of Promotional Mix

5.1. Personal Selling

5.2. Nonpersonal Selling

5.2.1. Advertising

5.2.2. Product Placement

5.2.3. Sales Promotion

5.2.4. Direct Marketing

5.2.5. Public relation and Publicity

5.2.6. Guerrilla Marketing

6. Sponsorships

6.1. Organizations provide money or in-kind resources to an event or activity in exchange for a direct association with that event or activity

7. Direct Marketing

7.1. Communication Channel

7.1.1. DirectMail

7.1.2. Catalog

7.1.3. Telemarketing

7.2. Broadcast Channel

7.3. Electronic Direct Marketing Channels

7.4. Other Channels

8. Developing an Optimal Promotional Mix

8.1. Nature of Product

8.2. Nature of Market

8.3. Stage in Product Life Cycle

8.4. Price

8.5. Funds Available for Promotion

9. Pulling & Pushing Promotion Strategies

9.1. Pulling

9.1.1. Promotional effort by the seller to stimulate final-user demand, which then exerts pressure on the distribution channel

9.2. Pushing

9.2.1. Promotional effort by the seller directed to members of the marketing channel rather than final users

10. Budgeting for Promotion STRATEGY

10.1. Promotional budgets may differ not only in amount but also in composition

11. Measuring Effectiveness of Promotion

11.1. Measuring Online Promotion

12. Value of Marketing Communication

12.1. Social Importance

12.2. Business Importance

12.3. Economic Importance