1. The Almighty Button
1.1. The Game of triple P
1.1.1. Procedures
1.1.1.1. Formal factors and vectors
1.1.1.2. Example: 1990 Size of cans for potted meat
1.1.2. Positions
1.1.2.1. Mixture of formal and operational factors and vectors
1.1.2.2. Example: Committees, Council Chair, Inspection Agency
1.1.3. People
1.1.3.1. Mixture of cultural and operational factors and vectors
1.1.3.2. Actors found to be crucial
2. Basic Metaphors
2.1. Lobbying = Game
2.2. Daydreams & Nightmares
2.3. Skeleton = Pillars of the EU
2.4. Flesh & Blood = Subsurface
3. Buttons
3.1. Actors
3.1.1. - Approach people from the starting line, not the finish line -Start from the bottom of the pyramid - Study their backgrounds
3.1.1.1. Commission
3.1.1.2. Council
3.1.1.3. Parliament
3.1.1.4. Others
3.2. Factors
3.2.1. - Existing infrastructure - Used by all interest groups - Example: Shopkeeper uses market opportunities to create wealth
3.2.1.1. Cultural
3.2.1.1.1. "Intelligent lobby groups try to sail with any wind."
3.2.1.2. Formal
3.2.1.2.1. Skeleton of EU decision making
3.2.1.2.2. Blocking and pushing through linking formal factors in series
3.2.1.3. Operational
3.2.1.3.1. Friendship
3.2.1.3.2. Ambition
3.2.1.3.3. Language
3.2.1.4. Decisional
3.2.1.4.1. Demand regarding issue at stake
3.2.1.4.2. Need to offer something of interest or advantage
3.3. Vectors
3.3.1. - Unlimited potential - Newly constructed - Example: Shopkeeper manipulates supply & demand
3.3.1.1. Cultural
3.3.1.1.1. Example: German Reinheitsgebot
3.3.1.2. Formal
3.3.1.3. Operational
3.3.1.3.1. Friendship
3.3.1.3.2. Ambition
3.3.1.3.3. Language
3.3.1.4. Decisional
3.3.1.4.1. Setting up an NGO (real or fake)