Business Strategy
by Olivia Jardine
1. SWOT
1.1. Strengths
1.2. Weaknesses
1.3. Opportunities
1.4. Threats
2. GOALS
2.1. KPIs
2.1.1. Churn
2.1.2. MRR
2.1.3. CMRR
2.1.4. Cash
2.1.5. CAC
2.1.6. CLTV
2.2. 1 Quarter
2.3. 1 Year
2.4. 5 Years
2.5. Financial Projections
3. Marketing
3.1. Target Customers
3.2. Strategy
3.2.1. Growth
3.2.2. Conversion
3.2.3. Retention
3.3. Unique Selling Proposition
4. TEAM
4.1. CEO / Founder
4.2. Marketing Manager
4.3. Product Manager
4.4. Project Teams
4.4.1. Support team
4.4.2. Sales team
4.4.3. Development team