1. Main Counter
1.1. Glass cabinet
1.1.1. sandwiches
1.1.2. cookies
1.1.3. aerated drinks
1.2. Counter space
1.2.1. gift cards
1.2.2. packaged cookies
1.3. Background display
1.3.1. Coffee Menu on the wall
1.3.2. machines
1.3.3. Promotional offers
1.4. Chest of drawers next to counter
1.4.1. nothing on it
1.4.2. Not being used
1.5. Coffee collection table
1.5.1. End of the counter
1.5.1.1. small area
1.5.2. Chest of drawer taking up space
1.6. Small Sign for online order/payment
1.6.1. A4 size
1.6.1.1. Too small & legible
2. Purchase points
2.1. Open Wall cabinet
2.1.1. ground coffee
2.1.2. Fridge
2.1.2.1. drinks
2.1.2.2. yoghurt
2.1.2.3. fruit
2.1.2.4. water
2.1.2.5. Juice
2.1.3. Grab stand
2.1.3.1. snacks
2.1.3.2. chocolate
2.1.3.3. granola bars
2.1.3.4. Good walking space around
3. Customer Service
3.1. 3 Baristas
3.2. Friendly
3.3. Standard uniform
3.4. Wait times
3.4.1. 30secs to 4 minutes
3.5. Customer congregate around collection table
4. Products & Services
4.1. Coffee for sale
4.1.1. Beans
4.1.2. Ground
4.1.3. Flavoured
4.2. Lattes
4.2.1. Standard Starbucks menu
4.3. Food
4.3.1. Sandwiches
4.3.2. Parfaits
4.3.3. cookies
4.3.4. Fruit
4.3.5. cakes
5. Customers
5.1. Business people
5.1.1. Office buildings around
5.1.1.1. TELUS HQ
5.1.1.2. Air Canada Centre
5.1.1.3. Union Station
5.2. People working in vicinity
5.2.1. Connected to Union Station
5.2.2. Connected to Air Canada Centre (concerts/shows/basketball/hockey)
5.2.3. TELUS Toronto HQ building
5.2.4. Tourists
5.2.5. Commuters to trains/buses
5.2.6. Some residential
5.3. Using phones in line-ups
5.3.1. mainly browsing
5.3.2. no-one on calls
5.4. Payment
5.4.1. Mostly by cash/credit
5.4.2. Starbucks app
5.4.3. Online
5.4.3.1. no one used it
5.5. Order options
5.5.1. In-store
5.5.1.1. Everyone ordering in store
5.5.1.1.1. Most only order coffee
5.5.2. Online
6. Atmosphere
6.1. Music
6.1.1. Nice slow music conducive to chatting
6.1.2. Appropriate sound/loud level
6.2. Empty space
6.2.1. Generally easy to walk around
6.2.2. Customers move tables and chairs
6.2.2.1. Block walk space
6.3. Cleanliness
6.3.1. clean floors
6.3.2. Tables - some not clean
6.3.3. 'Wet floor' sign - no wet floor
6.4. Decor
6.4.1. Colour Coordinated furniture
6.4.2. Entire front: glass window - appealing
6.4.3. 'Grab-Stand' with snacks in the middle
6.5. Size
6.5.1. apprx. 1,000 sq ft
6.6. 2 Restrooms
6.6.1. Frequently used
7. Furniture
7.1. 7 tables - 2 chair
7.2. 6 bar stools along the front window
7.3. Movable
7.3.1. Chairs & tables detached
8. Location
8.1. High footfall
8.1.1. Professionals
8.1.2. Tourists
8.1.3. Commuters
8.1.4. Toronto Bike-share stand
8.1.5. TELUS HQ 30 floors
8.1.6. Busy almost all the time
8.2. Highly visible from outside
8.3. Next to a Newstand
8.4. Ground Floor
8.4.1. Close to the elevators
8.4.2. Convenient to get to
8.5. Union Station (major connection to buses, trains and local transit)
8.6. Air Canada Centre (shows, concerts, games)
9. Competition
9.1. Food Court
9.1.1. Tim Hortons
9.1.1.1. Second floor (up the escalator
9.1.1.2. Longer walk
9.1.2. 'Mini' Starbucks
9.1.2.1. Across from Tim Hortons
9.2. Second Cup
9.2.1. Not close by
9.3. Cafes inside Union Station
9.3.1. McDonalds
9.3.2. Tim Hortons
9.3.3. Subway