Social Media Management

1. Your domain.co.nz

1.1. Whois?

1.2. .co.nz - $30 p.a.

2. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

3. Case Studies & Resources

3.1. Social Media Stars

3.1.1. Tweet This Book

3.1.1.1. Pay with a Tweet

3.1.1.2. Vaughn Davis

3.1.1.3. Advertising is a wall - social is a window

3.1.2. @giapo

3.1.2.1. Giapo Gelato, Queen's Street Auckland

3.1.2.2. Celebrity flavours

3.1.2.3. Tweetups

3.1.2.4. In store

3.1.2.4.1. Tweetstreams on LCD screen

3.1.2.4.2. Make a 20 second video for You Tube

3.1.2.5. Give giapo your organic fruit

3.1.2.5.1. Get gelato back

3.1.2.6. Media Streams

3.1.2.6.1. Giapo Facebook page

3.1.2.6.2. twitter.com/giapo

3.1.2.6.3. Mad about Giapo

3.1.2.6.4. Personal Blog

3.1.2.6.5. You Tube: The Giapo Way

3.1.2.7. Brand: Heart. Healthy, responsive, local, friendly, charitable, passionate

3.1.3. @thewinevault

3.1.3.1. The Wine Vault

3.1.3.2. twitter.com/thewinevault

3.1.3.3. Facebook Wine Vault page

3.1.3.4. Wine Vault TV

3.1.3.4.1. 7,000 views a week

3.1.3.4.2. You Tube

3.1.3.5. Wine Marketing Blog

3.1.4. ASB Facebook branch

3.1.5. 10 Experts reveal their secrets

3.2. Links & Guides

3.2.1. Social Media Guide

3.2.2. The essential guide to Social Media

3.2.3. Read Write Web

3.2.4. Mashable

3.2.4.1. Social Media News & web tips

3.2.4.2. http://twitter.com/#!/mashable

3.2.5. Socialnomics

3.2.6. Diigo: Web 2.0 Tools

3.2.7. Make Marketing Work

3.3. NZ Media on Twitter

4. Mindmap address

4.1. http://www.mindmeister.com/96592171

5. Social Media

5.1. Social Media Revolution

5.2. old media is one way

5.2.1. read

5.2.2. listen

5.2.3. watch

5.3. social media is two way

5.3.1. read & comment

5.3.2. watch & tweet

5.4. transparent

5.5. open information access

5.6. collaboration

5.7. participation

5.8. crowdsourcing

5.9. engagement

5.10. Activities

5.10.1. PR

5.10.2. Customer service

5.10.3. Collaboration

5.10.4. Networking

5.10.5. Learning

5.10.6. Marketing

6. Media Monitoring & Management

6.1. Google Alerts

6.1.1. Track keywords in new, blogs, web, video, groups

6.1.2. Exercise: Set up Google Alerts

6.2. Twitter Hash tags

6.3. New Search tools

6.4. Influence Measurement

6.4.1. Klout

6.4.2. PeerIndex

6.4.3. Empire Avenue

6.5. Cross Posting

6.5.1. Tiksoo

6.5.2. Pixelpipe

6.5.2.1. mobile publishing

6.6. Social Mention

6.7. Hootsuite

6.7.1. Cross posting

6.7.2. Post to multiple twitter, Facebook & linked in accounts

6.7.3. Track hashtags

6.7.4. Exercise: Set up Hootsuite account

6.7.5. Set up Autopublish to Twitter from RSS in Hootsuite

7. Social Media Networks

7.1. Work your social networks

7.1.1. 33 Million People in the Room

7.2. Twitter

7.2.1. Two way info flow

7.2.2. Follow your heroes

7.2.3. track #hashtags

7.2.4. Twitter tips

7.2.4.1. Add an avatar image & bio

7.2.4.2. Send a tweet

7.2.4.3. Follow people you know

7.2.4.4. Follow your heroes

7.2.4.5. How to set up a Twitter page, profile, lists

7.2.4.5.1. Tutorial Video

7.2.4.6. How to get the most out of your 140 characters

7.2.4.7. Short URLs

7.2.4.7.1. Bit.ly

7.2.4.7.2. Shorten, share, measure

7.2.5. Twitter Apps

7.2.5.1. Twibbon Campaigns

7.2.5.2. Events - Twijector

7.2.5.3. Topsy Measurement

7.2.5.4. Twitter lists

7.2.5.4.1. hashtags

7.2.5.5. Tweriod - when to tweet?

7.2.5.6. Pay with a Tweet

7.2.5.7. Qwitter

7.2.5.8. Retweets

7.3. Facebook

7.3.1. Groups v Pages

7.3.2. Events

7.3.2.1. How to organise an event on Facebook

7.3.3. Manage Privacy settings!

7.3.3.1. Stay current

7.4. Linked In

7.4.1. Business networks

7.4.2. Ask questions, join groups, professional profile - CV

7.4.3. Ten ways to use Linked In

7.4.4. Linked In learning centre

7.4.5. How to use Linked In

7.4.6. Superguide to Linked In

7.4.7. Add Helen Baxter: Linked in [email protected]

8. Presenter

8.1. Helen Baxter, Mohawk Media

8.2. Linked In: http://www.linkedin.com/in/helenbaxter

8.3. [email protected]

8.4. Mohawk Media

8.4.1. twitter.com/mohawkmedia

8.4.2. People In Your Neighbourhood

8.4.3. Digital NZ

8.4.4. Creative Commons NZ

8.5. MsBehaviour

8.5.1. DJ / VJ / Creative ID

8.5.2. The MsBehaviour Files

8.5.3. twitter.com/theg33kshow

8.5.4. Makertorium TV

9. Branding & Identity

9.1. Online ID, Brand, Username, Tag

9.2. Namechk

9.3. Check Search engines

9.3.1. Google

9.3.2. Bing

9.3.3. Dogpile

9.4. Check Companies House

9.5. NZ Trademark?

9.5.1. $100 + GST

9.5.2. Protects name & logo in NZ

9.5.3. Need to register Trademark in every territory

9.5.4. Own your Identity before someone else does

10. Strategy

10.1. Social Strategy

10.1.1. Define

10.1.1.1. Why?

10.1.1.1.1. What is your motivation?

10.1.1.1.2. Digital word of mouth

10.1.1.1.3. Markets are conversations

10.1.1.1.4. Listen and learn

10.1.1.2. Who?

10.1.1.2.1. Who are you trying to reach?

10.1.1.2.2. Go where the eyeballs are

10.1.1.2.3. Need support from the top

10.1.1.3. Where?

10.1.1.3.1. What channels will you focus on?

10.1.1.4. What?

10.1.1.4.1. Not just about selling or PR

10.1.1.4.2. What do you want to communicate

10.1.1.4.3. Is it aligned with your business strategy?

10.1.1.5. How?

10.1.1.5.1. How will you know if your plan is working?

10.1.1.5.2. Embrace transparency

10.1.1.5.3. Welcome feedback & engage

10.1.1.6. When?

10.1.1.6.1. When will you start?

10.1.1.6.2. When will you manage your networks?

10.1.1.6.3. How much time can you spend?

10.1.1.6.4. It will take time to get results

10.2. Content Strategy

10.2.1. Define tone, content, time, regularity and tags

10.2.2. Start with desired outcomes and work backwards

10.2.3. Active engagement over numbers

10.2.4. Answer questions - be an expert

10.2.5. "Light lots of little fires"

10.2.6. Grow a large digital footprint

10.2.6.1. Focus on one brand

10.2.6.2. Track your feedback

10.2.6.3. Manage your brand

10.2.6.4. Brands take to time to grow

10.2.6.5. Tagging & metadata

10.2.6.5.1. Tags & the Semantic Web

10.2.6.5.2. blogs, you tube, #twitter

10.2.6.6. Goodwill & reputation

10.2.6.6.1. Intangible assets