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Social Media Management by Mind Map: Social Media Management
5.0 stars - 10 reviews range from 0 to 5

Social Media Management


Whois? - $30 p.a.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Case Studies & Resources

Social Media Stars

Tweet This Book, Pay with a Tweet, Vaughn Davis, Advertising is a wall - social is a window

@giapo, Giapo Gelato, Queen's Street Auckland, Celebrity flavours, Tweetups, In store, Tweetstreams on LCD screen, Make a 20 second video for You Tube, Give giapo your organic fruit, Get gelato back, Media Streams, Giapo Facebook page, links to facebook page,, Mad about Giapo, Personal Blog, You Tube: The Giapo Way, Brand: Heart. Healthy, responsive, local, friendly, charitable, passionate

@thewinevault, The Wine Vault,, Facebook Wine Vault page, Wine Vault TV, 7,000 views a week, You Tube, Wine Marketing Blog

ASB Facebook branch

10 Experts reveal their secrets

Links & Guides

Social Media Guide

The essential guide to Social Media

Read Write Web

Mashable, Social Media News & web tips,!/mashable


Diigo: Web 2.0 Tools

Make Marketing Work

NZ Media on Twitter

Mindmap address

Social Media

"social principles - transparency, open information access, collaboration, participation, crowdsourcing, engagement"

Social Media Revolution

old media is one way




social media is two way

read & comment

watch & tweet


open information access







Customer service





Media Monitoring & Management

Google Alerts

Track keywords in new, blogs, web, video, groups

Exercise: Set up Google Alerts

Twitter Hash tags

New Search tools

Influence Measurement



Empire Avenue

Cross Posting


Pixelpipe, mobile publishing

Social Mention


Cross posting

Post to multiple twitter, Facebook & linked in accounts

Track hashtags

Exercise: Set up Hootsuite account

Set up Autopublish to Twitter from RSS in Hootsuite

Social Media Networks

Work your social networks

33 Million People in the Room


Two way info flow

Follow your heroes

track #hashtags

Twitter tips, Add an avatar image & bio, Send a tweet, Follow people you know, Follow your heroes, How to set up a Twitter page, profile, lists, Tutorial Video, How to get the most out of your 140 characters, Short URLs,, Shorten, share, measure

Twitter Apps, Twibbon Campaigns, Events - Twijector, Topsy Measurement, Twitter lists, hashtags, Tweriod - when to tweet?, Pay with a Tweet, Qwitter, Retweets


Groups v Pages

Events, How to organise an event on Facebook

Manage Privacy settings!, Stay current

Linked In

Business networks

Ask questions, join groups, professional profile - CV

Ten ways to use Linked In

Linked In learning centre

How to use Linked In

Superguide to Linked In

Add Helen Baxter: Linked in


Helen Baxter, Mohawk Media

Helen Baxter is MD of Mohawk Media, producer of the g33k show on Kiwi FM, Teaching Fellow at Victoria University and author of the MsBehaviour Files at the Big Idea.

Linked In:

Mohawk Media

People In Your Neighbourhood

Digital NZ

Creative Commons NZ


DJ / VJ / Creative ID

The MsBehaviour Files

Makertorium TV

Branding & Identity

Online ID, Brand, Username, Tag


Check Search engines




Check Companies House

NZ Trademark?

$100 + GST

Protects name & logo in NZ

Need to register Trademark in every territory

Own your Identity before someone else does


Social Strategy

Define, Why?, What is your motivation?, Digital word of mouth, Markets are conversations, Listen and learn, Dear lazyweb...?, Who?, Who are you trying to reach?, Go where the eyeballs are, High Street v Bazaar, Need support from the top, Where?, What channels will you focus on?, What?, Not just about selling or PR, What do you want to communicate, Is it aligned with your business strategy?, How?, How will you know if your plan is working?, Embrace transparency, Welcome feedback & engage, When?, When will you start?, When will you manage your networks?, How much time can you spend?, It will take time to get results

Content Strategy

Define tone, content, time, regularity and tags

Start with desired outcomes and work backwards

Active engagement over numbers

Answer questions - be an expert

"Light lots of little fires"

Grow a large digital footprint, Focus on one brand, Track your feedback, Manage your brand, Brands take to time to grow, Tagging & metadata, Tags & the Semantic Web, blogs, you tube, #twitter, Goodwill & reputation, Intangible assets