Engaging your Audience Through Social Media and Marketing

1. Cons of Social Media

1.1. Minimal ability to "control the conversation."

1.2. Negative messages spread just as quickly as positive messages.

2. Social Media within the Changing Media Landscape

2.1. An example of this is newspapers publishing online versions in addition to their printed versions.

2.2. Television advertisements can be shown online through channels such as Youtube. This opens up the ad to a larger audience and less restrictions that are enforced for television ads.

3. Benefits of Social Media for Marketers

3.1. Social media is harder to "shut off" or ignore than traditional versions of advertising such as the radio or television.

3.2. Social media has the potential to go viral. When people like the content they see they will share it with others.

4. SEO

4.1. Companies can use SEO keyword strategies to focus their efforts on social media.

4.2. SEO helps enhance a given companies search engine rankings.

5. Content Sharers

5.1. Content sharers help pass your message on.

5.2. Make it easy for people to share your message by using URL's that are easy to read

6. Marketing to Content Consumers

6.1. Always make sure to label marketing messages. Doing otherwise will decrease authenticity.

6.2. Decide which medium of social media to reach your consumers with carefully. Use the platform where your consumers are.

7. Pros of Social Media

7.1. Gives marketers key information about their audience demographic

7.2. Ability to connect with your audience on a direct and personal level.