Finnair

1. Linkedin

1.1. Recruit new talent

1.2. Job offers updates

1.2.1. Cabin Crew

1.2.2. Process Consultant

1.2.3. Business Controller

1.2.4. ...

1.3. Affiliated companies

1.3.1. Aurinkomatkat Oy

1.3.2. SMT Business Travel, Meetings & Events

1.4. 25,745 followers

1.5. Their employees speak...

1.5.1. English - 95%

1.5.2. Swedish - 25%

1.5.3. Finnish - 23%

1.5.4. German - 14%

1.5.5. French - 8%

2. Twitter

2.1. using company profiles

2.2. different profiles for countries and issues - Finnair - FinnairSuomi - FinnairNews - FinnairHelps

2.3. using pictures of staff and airplanes etc.

2.4. posting videos (e.g. airplanes during the flight)

2.5. 87,6 K followers and 10 K Likes (Finnair)

3. Facebook

3.1. Finnair's facebook is the Business profile

3.2. Their Facebook follow business page tips

3.2.1. There are many great picture and video in their Facebook

3.2.2. Finnair have the call to buttons in the Facebook page (Book button)

3.2.3. Finnair update the information once a day

3.2.4. Finnair reply regularly to comment of Facebook user & also users can text them anytime in the day

3.2.5. They have clearly timeline

3.2.6. They have events in schedule posts

3.3. Their Facebook page have about 535 254 Likes and 533 785 Followers

4. YouTube

4.1. Demonstrating products and services

4.2. Engages their customers - Match Made in HEL

4.3. Shortcuts of day-to-day destinations

4.4. Bring in new destinations

4.5. Showing customer comfort on board

4.6. Presenting their planes and fleet

4.7. Travel guidance and tips

4.8. Interviews with the crew

4.9. Press and financial

4.10. Presenting projects - e.g. Find your way to Christmas

5. Snapchat

5.1. influencers

5.2. staff (pilots, flight attendants etc.)

5.3. social media manager

5.4. customers

5.5. post advertisement stories

5.6. contests

5.7. "behind the scenes"

5.8. Job offers