Belief Systems: Horse Course
by Mike Heath
1. I have some clients now and would like to add FB ads to the mix
2. I want an ethical business
3. Horse Destination Point
3.1. I'm the right guy to teach that
3.2. I am capable of doing that
3.3. I can get clients easily
3.4. A Facebook ads business is right for me
3.5. A Facebook ads business is ethical
3.6. I can earn a solid income from Facebook ads
3.7. $1,000 is a bargain or a great investment
4. Horse Step 2
4.1. It's easy to run Facebook ads for clients
4.2. I don't need testimonials or expensive ad budgets to get clients
4.3. I just need a few clients to make a good income
4.4. Running a FB ads business won't take up a ton of my time
4.5. I can run this business while I still have a job
4.6. Selling my services on the phone is actually pretty easy
5. Horse Step One
5.1. Most "IM" businesses rely on churn-and-burn and are not sustainable or ethical or legal
5.2. I normally charge $1,500 per month for one client
5.3. Inside the course there are free and paid client-grabbing funnels for you to use
5.4. The support group will help you with everything along the way including regular Q&A sessions
5.5. Complete sales call training is included so you can feel confident on the phone
6. Horse Starting Point
6.1. I have a day job and I hate it
6.2. I'd like to earn some money on the side
6.3. I haven't had success with (other venture) and want to try Facebook ads
6.4. I'd like to learn paid traffic for my own business
6.5. I don't like the "online" industry and needed a better way with a real business.