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New Media Toolkit by Mind Map: New Media Toolkit
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New Media Toolkit

Lecture from Helen Baxter of Mohawk Media on New Media Tools at the NZ Broadcastsing School 2013.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Media Toolkit 2013

For each tool consider how would you use it in your own practice?

1. Feedly

Research, Subscribe to RSS, Categorise, View, Repost

Explore Feedly, Add Feedly to Firefox/chrome, Categorise feeds, Amend view options across channels

2. Diigo

Research, Shared, annotated bookmarks, Private/Public Groups, Knowledge Mine

Digest of Internet Information Groups and Other Stuff

Explore Diigo, Look at public maps, Web 2 Tools, Create a private group, Find an interest group in your specialist area

3. Hootsuite

Facebook, Linked In, Twitter

Crosspost to multiple SM Chanels

Track #hashtags

Explore Hootsuite, Set up Hootsuite account, Post Rss feed to Twitter, Find out what other tools can be used, Create Twitter & Facebook Channel

4. Storify

Social Media Curation

Publish blended media streams

Saves tweets (can't usually search after 2 weeks)

Explore Storify, Find WOMAD 2013 coverage, Create page, Curate content, Publish

5. Trello

Creative Project Management

Agile structure

Cards on board based collaboration and projects tool

Explore Trello, Set up a board, Create cards, Invite memmbers, Add attachments to cards

6. Dropbox

40 Creative Uses for Drop Box

Explore Dropbox, Set up Drop box account, Invite friends, Upload files, Share Files, If this then that - IFFT

7. Evernote

Save everything

Photo notes & cards for searchable text

Index everything

Video: Quick introduction to Everynote

Explore Evernote, Create Evernote space, Add notes and clippings, Report on tool, Look at the Evernote Trunk

8. Ustream

Explore Ustream, Set up a channel, Add to Smartphone, Shoot at Test stream, Find out about Pro Broadcasting

Live streaming from phone or desktop, Ad free Pro Broadcasting - monthly, flexible, Always get audio from sound desk, Connects to You Tube for Podcasting, Works well with webcams

9. Powtoon

Create animated infographics, Images, Upload, Gallery, Sounds, Words, Voiceovers

Explore Powtoon, Create free clip, Source CC music to add, Add CC images

10. Meograph




Watch the Trayvon Martin Case

Explore Meograph, Find a range of reports, Set up account

+ Privacy Toolkit

Search, Duck Duck Go

Chat, Cryptocat

File Encryption, Truecrypt

PGP, Gmail,


Anonymous browsing,


Media Skills

Learning how to learn

Adaptive thinking

Fluid Intelligence

Infotention, Howard Rheingold

Self publishing




Creative Commons, Some Rights Reserved, Remixable Media, Reach new audiences, Build a fan base, Find re-mixable assets, Creative Commons Kiwi

Brand of One

Sole Traders



Social Media Savvy, Strategy, Skills

Business Skills

Professional Practice

Freelancers & contracters

Selling, Stories, Ideas

Hire for attitude, train for skills


Organisation & Project Management





Social Media

File Management

Media Learning

Life-long Learning

Two way knowledge flows

Video Copilot


Learning or earning

Publish v Practice

More hands on

Less theory

Income streams

Professional Practice skills

Aggregation - IN

Syndication - OUT

Publishing now Two-Way

1. creation & publishing of content

2. managing audience feedback

Format changes structure

Shorter Formats 2-3 mins

No Padding for Ad Breaks

Subscribe to RSS Feeds

GReader + Feedly


TED Talks, Technology, Entertainment & Design, Ideas Worth Spreading, Sir Ken Robinson, Changing Education Paradigms

Media Work


Citizen media, Live streams, images, video, audio from phones

Collborative reporting, Al Jazeera, The Stream

Community feedback

Wikis v Blogs, Wikileaks

Crowdsourcing, Fact checking

Social Media Curation, Quoting Twitter conversations, Follow Hashtags, Storify, Keepstream, Curatedby



business models lag behind tech

Embed sponsorship or product placement, More effective than pre-rolls or overlays

Create once - sell many times


Pico projectors

Haptic feedback

Tactial interfaces

50% of the world now has a mobile phone - citizen media streams


Participatory Media, Online Identity

Cast your avatar in LOST Universe

Fan fiction, Buffyverse, Firefly Browncoats, Star wars

Racting - The Diamond Age

"People watch stories not pictures"


Holo-TV, Known as Star Wars Tech, Not on walls, more like large book on floor, Demoed - Japan 2009, No 3D glasses, Can move head around, NHK Japan 2016, Japan driven by bid for 2022 World Cup - football (watch 3:04)

Real Time Translation, Babelfish earpieces

Flexible screens, Home wall - organic LEDs, Cheaper than wall paper?

Contact lenses, Digital lenses can already zoom in

Augmented Reality, HitLab Christchurch, Color Me Rad

Challenges & Opportunities

New pathways to publishing and broadcast





No longer making Radio, TV, Video, Film

Digital Media Content

Changing consumption

Three Screens, Quick Dip, Mobile, SmartPhones / Tablets, Lean forward, Interactive, Media / Games Machine, Lean back, Watch, Home Theatre & TV Systems

Transmedia or Multi-platform storytelling

Remote / Distributed Teams

Contracters & Freelancers, Operating on the Hollywood model, Collaborative networks, Contracters = Sole traders, Need basic business/admin skills, Make, Publish Print: the creative business toolkit, Signup for news

Need for multi-tasking teams

Specialists not longer enough

Mobile Networks

Cloud based / mobile Project Management tools essential, Trello, TeamworkPM

Activitiy streams. not producers

Budgets slashed

New Funding Routes, Crowdfunding, Column: Million Dollar Ideas, Map of sites, strategy, process, how to guides

Plummeting Production Costs

Lower barriers to entry

Do what you can with what you've got, Skype audio interview: Greg Broadmore, Weta Workshop, + Animation = Dr Grordbort interview (2:30)

All starts with sound, Decent mike + pop shield, Buy Wireless radio mikes, Jawbone noise cancelling microphones, Hire?, Buy?, Tascam or Zoom audio recorders

Cowboy Studio

Helen Baxter

MD Mohawk Media

Animation,Infographics, Creative Communications

Writer, The MsBehaviour Files

The Big Idea, The Home of New Zealand's Creative Community, News, Work, Show, Connect, Grow, Chat, Weekly email bulletin - join the big idea

Producer, the g33k show

Alt TV, 2008, Free to air, SKY & Stream, Half hour animated tv show, Produced by two people, with a mobile phone camera!, Archived at

Kiwi FM, 2009 - 2012, Skype audio + video to Radioworks studio desk, Radio broadcast/streamed on Kiwi Fm, Webcast with video to Ustream.TV, Podcast to You Tube, Re-published to, Twitter to announce

2013 +, Playing with G+ Hangouts, New Pro broadcasts for Hangouts On Air, The g33k show 3.0, Animated interviews, Mark Stevenson on the League of Pragmatic Optimists