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Storytelling Tools by Mind Map: Storytelling Tools
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Storytelling Tools

Keynote given by Helen Baxter, Managing Directrix of Mohawk Media, New Zealand at the Wai Care Expo in Auckland 2011.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Telling Stories

What makes a story?

Local, work the local angles, people & places, geotagging

Timely, what other stories does it connect to?

Relevant, why should people be interested?



Great sound

Great images, a good picture sells great story

Think about

What, what story do you want to tell?

Who, who do you want to read it?

When, when is the best time to tell them?

How, how will you publish it?

Where?, where will you promote it?

Engaging others - the art of telling the story of your stream.

Workshop with Suzanne Stickney

Looking forward to your stories in the Wai Care Awards!

Helen Baxter

MD - Mohawk Media

Creative, strategy, training

Radio New Zealand - Virtual World (2006 - 2009)

Science & Technology commentator

Afternoons with Jim Mora

Science Media Centre


Project Twin Streams

Illustrated animations

Effects of climate change on water in Waitakere

RSA animate style, Where good ideas come from

the g33k show

Science & Technology show, Launched on Alt TV 2008, Filmed with mobile phone camera, Podcast on You Tube

2009 - 2011 Radio with pictures

Live on Radio Wammo, Kiwi FM, Wammo, producer the Climate Show

Podcast to You Tube, Web cast on Ustream TV



Facebook page

Made with Skype + Prezi

Algae biofuel, Prezi, Podcast


1. Research & Sharing

Diigo, Digest of Information Groups and Other Stuff, Science groups, Activities, Create Private Diigo group, Add bookmarks to group, Invite members, Add sticky notes, Investigate automatic publishing to blogs

Mindmeister, Collaborative notes/ideas, Activities, Create Mindmap, Invite participants, Collaborate, Publish to blog

2. eLearning

International Year of Chemistry

The Khan Academy

Science for kids

Science Games

MIT Open Courseware

3. Presentation

Prezi, Wow factor, Learn Prezi, How to 'Prezify' your slides, Water Prezis, Water - a global crises, Water and Waste

4. Social Media


Community Engagement


Channels, Twitter, quick links, pointing to stories, 140 characters or less, follow your heroes, get onto lists, ask for help, use hashtags well, RTs, Facebook, pages v groups

Hootsuite, Facebook, Linked In, Twitter, Crosspost to multiple SM Chanels, Track #hashtags, Activities, Set up Hootsuite account, Create Twitter & Facebook Channel, Post Rss feed to Twitter

5. Mobile Media

Qik, Live streaming from mobile phone, Activities, Connect to You Tube Chanel, Set up Qik Account, Connect to Livestream

Pixelpipe, Images, Videos

Strategy, Content, Hashtags

Changing face of Communication

One way to two way






Stories in

Citizen journalists


Stories out

Multiple channels

Two way conversations


Community engagement

Changing behaviour

Showing progress

Inspiring others

Hashtags & Meta Data