Final Recap Digital Marketing Training

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Final Recap Digital Marketing Training by Mind Map: Final Recap Digital Marketing Training

1. SEO

1.1. Keyword

1.2. Content

1.3. Tags/Labelling

1.4. Popularity

1.5. Relevant

1.6. Tools

1.6.1. On-page

1.6.2. Off-Page

1.6.2.1. Uncovering competitors

1.6.2.2. discovering content and backlink opps

1.7. Results

1.7.1. Increased rankings for our keywords

1.7.2. Traffic is coming website via Google

1.7.3. Understand what the conversion rate

1.7.4. Measure Keywords working + What future content do we need to add to the website

2. Email Marketing

2.1. Return on investment

2.2. Money is the list

2.2.1. Opt-in

2.2.2. 3'rd party JV

2.2.3. Clean

2.2.3.1. Bounced emails

2.2.3.2. Spam activity

2.3. Whitelisted

2.3.1. ESP

2.3.2. Mail Chimp

2.3.3. Getresponse

3. Pay-Per-Click

3.1. Google & FB

3.2. Quick, Easy & Cheap

3.3. Metrics

3.3.1. CPC

3.3.2. CTR

3.3.3. CTA

3.4. Scaling Your Campaigns

3.4.1. Videos

3.4.2. Text Ads

3.4.3. Banners/Display

3.4.4. Mobiles

3.4.5. Re-targeting

4. Funnel Automation

4.1. TOFU

4.1.1. Awareness

4.2. Mofu

4.2.1. Consider

4.3. Bottom

4.3.1. Business with you

5. Social Media

5.1. Platforms

5.1.1. Facebook

5.1.2. Youtube

5.1.3. Instagram

5.1.4. Whatsapp

5.1.5. Linkedin

5.2. Discover your voice

5.3. Define Your Message

5.4. Amplify Your Message

5.5. Build Relationships

5.6. Build Engagements

5.7. Build Social Proof

5.8. Cost of getting published

6. Web Analytics

6.1. Google Demo

6.2. Metrics

6.3. Analytics Strategist

7. Content Marketing

7.1. Blogs

7.2. Guest Blogs Posts

7.3. Interviews

7.4. Emails

7.5. Website

7.6. Company brochures

7.7. Social Media

7.8. Formats

7.8.1. PDF

7.8.2. Videos

7.8.3. Images

7.8.4. Gif Images

7.8.5. Stock Images

7.8.6. Podcasts

7.8.7. Audiobooks

7.8.8. Text

7.8.9. Augmented Reality