Uses and Gratifications Theory
by Georgia Stone
1. Film texts can offer audiences the chance to forge and maintain personal relationships. The Lego Movie is no different- especially in the way the themes and content of the film could bring together young and older audiences in a shared interest in Lego.
2. Audiences may identify with a range of characters in the film, but especially with Emmet, who represents the 'normal', everyday member of society who can make an incredible difference to the world they live in.
3. Social interaction and intergraton:
4. Personal identity:
5. The Lego Movie may offer children information about the world, such as the message that each individual can make a difference to society and the people around them.
6. The narrative of the film is entertaining- we are thrust into a fantasy world and follow a 'regular' character (just like us) who takes on an extraordinary challenge- to stop the evil Lord Business. This entertaining spectacle is added to with mystery and humour throughout the film.
7. Entertainment:
8. Surveillance:
