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MAESTRO by Mind Map: MAESTRO

1. ANTI-FRAUDE

1.1. ClearSale

1.2. Cybersource

2. ANÚNCIOS

2.1. Google Adwords

2.2. Facebook Ads

3. CADASTRO DE CLIENTES + FECHAMENTO DE PEDIDO EM 1 PASSO

3.1. Módulo de Cadastro de Clientes integrado com Módulo de Compra em 1 Passo da IWD

4. CLOUDWAYS

4.1. PHP

4.2. PHP-FPM

4.3. Varnish Cache

4.4. SSL Let´s Encrypt

4.5. CDN - StackPath

4.6. Apache

4.7. Nginx

4.8. Memcached

4.9. Full Page Cache da Amasty

4.10. Github

4.11. Bitbucket

4.12. Composer

5. COMPARADORES DE PREÇOS

5.1. Google Shopping

6. ERP

6.1. Bling

6.2. Tiny

7. FRETES

7.1. Correios

7.1.1. Situational Analysis / Drivers

7.1.1.1. What is driving us to do this?

7.1.1.2. SWOT Analysis

7.1.1.2.1. Strengths

7.1.1.2.2. Weaknesses

7.1.1.2.3. Opportunities

7.1.1.2.4. Threats

7.1.1.3. Customer Findings - What have we learned from customers?

7.1.2. Competitive Analysis

7.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

7.1.2.2. What are our competitors doing and how are they positioning?

7.1.2.3. How do we position against each competitor?

7.1.3. Target Customer(s)

7.1.3.1. Buyer Profile

7.1.3.1.1. Title

7.1.3.1.2. Industry

7.1.3.1.3. Geography

7.1.3.1.4. Business Size

7.1.3.2. Influencer Profile

7.1.3.3. User Profile

7.1.3.4. What do customers want and need?

7.1.3.5. What business problems do each of these customers have?

7.1.4. Customer Segmentation

7.1.4.1. Which customers or sets of customers do we sell to?

7.1.4.2. What are the target market segments that we want to go after?

7.1.4.3. What are the distinct problems for each segment of the market?

7.1.5. Total Available Market

7.1.5.1. New Prospects

7.1.5.1.1. How much of each target segment have we penetrated?

7.1.5.1.2. How much opportunity is available in each target segment?

7.1.5.2. Existing Customers

7.1.5.2.1. Can we up-sell existing customers?

7.2. Correios - Exporta-Fácil

7.2.1. Service Offer

7.2.1.1. What are we selling?

7.2.1.2. Product Definition

7.2.1.3. Pricing

7.2.1.4. Packaging

7.2.1.5. Positioning

7.2.2. Value Proposition

7.2.2.1. What is the Value Proposition to the Customer?

7.2.2.2. What pain are we solving?

7.3. Jadlog

7.3.1. Revenue Forecasts

7.3.1.1. Revenue and P&L Forecast (5 Years)

7.3.1.2. Revenue should be split out quarterly

7.3.2. Cost Analysis

7.3.2.1. Should include a description of the costs in entering this business and profitability analysis

7.3.3. Profitability Analysis

7.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.

7.4. Jamef

7.4.1. Sales Strategy

7.4.1.1. Direct Sales Strategy

7.4.1.2. Inside Sales Strategy

7.4.1.3. Channel Sales Strategy

7.4.2. Partner Strategy

7.4.2.1. Channel Strategy

7.4.2.1.1. What 3rd party channels should we consider for reselling this service?

7.4.2.2. Technology Partnerships

7.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

7.4.2.3. Solutions Partners

7.5. Loggi

7.5.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

7.5.2. Sales Programs

7.5.3. Accelerated Learning Strategy, Controls, Metrics

7.5.4. Include feedback loops

7.5.5. Include financial metrics (definition of success)

7.5.6. Pipeline reports, etc…

7.6. Estimativa de frete na página do produto

7.6.1. Positioning & Messaging

7.6.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

7.6.1.2. How do we communicate internally?

7.6.1.3. How do we communicate externally?

7.6.2. Promotion Strategy

7.6.2.1. Marketing Programs (Installed base versus new prospects)

7.6.2.2. Advertising (Publications, etc.)

7.6.2.3. Analyst Relations (Target Analysts)

7.6.2.4. Public Relations

7.6.2.5. Events (Trade shows, SEO/SEA, Seminars)

7.6.2.6. Webinars

7.6.3. Demand Generation & Lead Qualification

7.6.3.1. How do we generate and qualify new leads for the target offer?

7.6.3.2. Prospect Lists

7.6.3.3. Key Questions to Ask

7.6.3.4. Sales Collateral

7.6.3.5. Presentations

7.6.3.6. Data Sheets

7.6.3.7. White Papers

7.6.3.8. ROI Tools

7.6.3.9. Other Sales Tools (web site, etc.)

8. MARKETPLACES

8.1. Anymarket

8.2. SkyHub

8.3. Hub2Hub

8.4. Olist

8.5. LinkAPI

8.6. Pluggto

8.7. AchiveLeap

9. MÉTRICAS

9.1. Google Analytics

10. PAGAMENTOS

10.1. Pagseguro

10.2. Rede / Komerci

10.3. Cielo

10.4. Itaú

10.5. Braspag

10.6. Banco do Brasil

10.6.1. Training

10.6.2. Channels

10.6.3. International

10.6.4. Public Sector

10.6.5. Sales

10.6.6. Marketing Communications

10.6.7. Product Management

10.7. Bradesco

11. SEO

11.1. Especialistas - SEO / Marketing Digital

11.1.1. Workana

11.1.2. Freelancer

11.1.3. 99 Freelas

11.1.4. GetNinjas

11.2. Google Search Console

12. RECUPERAÇÃO DE CARRINHO / REENGAJAMENTO

12.1. CartStack

12.2. ShopBack

13. SMTP / SERVIÇO DE EMAIL

13.1. Sparkpost

13.2. ZohoMail

13.3. GSuite

14. EMAIL-MARKETING

14.1. Mailchimp

15. REPUTAÇÃO

15.1. e-Bit

16. RECOMENDAÇÕES

16.1. Clerk.io

17. MAGENTO

17.1. Templates

17.2. Tradução / Português Brasil

17.3. Unidades Federativas Brasileiras

17.4. Customização de emails transacionais

18. DEPOIMENTOS

18.1. Trusted Company

18.2. Yotpo

18.3. TrustVox