Digital Marketing Mix

1. Price

1.1. Pricing models

1.2. Pricing levels

1.3. Pricing policies

2. Place

2.1. Distribution

2.2. Store

3. Promotion

3.1. Online Promotion

3.2. Offline Promtion

3.3. Social Media Promotion

3.4. Marketing

4. People

4.1. Staff

4.2. Stakeholders

5. Physical Evidence

5.1. Product

5.2. Website

5.3. Tangibility

6. Product

6.1. Product

6.2. Service

6.3. Brand

6.4. Core Product

6.5. Extended product

6.6. Customer Needs

7. Process

7.1. Methods

7.2. Procedures

7.3. Marketing activities

7.4. Efficiency

7.5. Optimisation

8. Productivity and Quality

8.1. Monitor

8.2. Control

8.3. Feedback