1. Current status
1.1. 5-10k / month
1.1.1. Where does it come from?
1.1.1.1. No marketing / sales. This company was established in June 2017. Very much focused bringing together the nutritionist and health professionals so no focus on sales.
1.1.1.2. Friends and former clients
1.1.1.2.1. They're paying $2-4K a client because they're not the US and pricing is different in those other countries.
1.1.1.2.2. They had asthma and depression and other medical conditions.
1.1.1.2.3. 8 people on a continuing basis - 3 of them with medical conditions. 5 of them are stress - BUT it comes with organizing their life, relationship and life coaching in general.
2. Biggest challenges
2.1. No sales online - delayed because he wants to work with professionals on this
2.2. He doesn't like to sell. He likes to to create learning experiences.
3. LEADEVO HOMEWORK
4. CLIENT HOMEWORK
4.1. Webinar Script
4.2. send Stephen coaches for do 1-on-1 live list
4.3. Get video testimonials - through Pilots and Masterclasses in conference rooms in the next 2 months
4.4. Fill out questionnaire for the parenting program
4.5. Ask his existing clients
4.6. Ask salespeople to get feedback
5. USP
5.1. Stress, productivity, quality of life for entrepreneurs
5.1.1. At the consumer level NOT corporate like Thrive
5.2. Gleb's background
5.2.1. Martial arts, yoga and meditation. He started teaching meditation from age of 14.
5.3. Scientific backing with UCLA author and professor + synergy with Gleb's background in martial arts, yoga and meditation
6. Ads
6.1. Campaign objectives
6.1.1. Conversions
6.2. Targeting / ad sets
6.2.1. 100k minimum home value
6.3. Placements
6.3.1. desktop
6.3.2. mobile
6.4. Angles
6.4.1. Tony Robbins - Performance and stress-management go hand-in-hand
6.4.2. Biohacking - improve productivity and stress - nutrition based and tech
6.4.3. Science + meets yoga, martial arts and meditation
6.5. Creatives
6.5.1. Use video ads
6.5.1.1. 2:3 for mobile
6.5.1.2. 1:1 for desktop
6.5.2. Image
6.5.2.1. Test static ads: 60-70 years old - couples (in front of home), etc.
6.6. KPI(s)
6.6.1. $80 per qualified lead
6.7. Daily ad spend budget
6.7.1. $20/day
6.8. Phase A
6.8.1. Keep testing different angles with the different funnels
6.8.2. Spend $1,000 minimum and look at the numbers
6.8.2.1. CPC
6.8.2.2. CTR
6.8.2.3. CPL
6.8.2.4. CPSS
6.8.2.5. Conversion %
6.8.3. As soon as we have a solid 200-300% ROI campaign, move to Phase B
6.9. Phase B
6.9.1. Focus in on dialing in the ads by testing new creatives, videos, ad copies, headlines
6.9.2. Dial in the funnel as well
6.9.2.1. split test headlines
6.9.2.2. split test whole landing pages
6.9.3. As soon as we reach the threshold of maximum ROAS, move to Phase C
6.10. Phase C
6.10.1. Scale 15% every other day
6.10.2. Duplicate performing ad sets
6.10.3. Duplicate campaign, change optimisation to PPE / WC
6.10.4. Duplicate campaign and change the CC / pixel we optimise for
6.10.5. Discuss advanced strategies with Consultant
7. Offer(s)
7.1. $1500 if the client went with one time initial offer, $10k/year if person went with Prime subscription, estimate $50-70k through whole cycle if a premium client became a permanent customer
7.1.1. How many people out the initial offer sign up as a prime subscription?
7.2. Core offer 1
7.2.1. 1. "Advanced stress management", description on website:http://welpro.co/stress/, full description:http://welpro.co/asm-full-description/, the url we want to promote is now stil in evelopment on clickfunnels:https://app.clickfunnels.com/for_domain/glebbac28f.clickfunnels.com/optin-17278551?updated_at=710786bb7ccf1240ff9b34d4f7b79c9ev2&track=0&preview=true. Price: $10 for 6month (plus 6 Prime access) program, $5-10k/month for individual coaching.
7.2.1.1. Existing materials
7.2.1.2. USP: 3 pillars
7.2.1.3. USP: 5 professionals
7.2.1.4. USP: Methodology - Research backed 30 types of stress - big part of stress comes from communication with people
7.2.1.5. USP: not the basic
7.2.2. take blood and develop a personalized nutritional - $10K / month for 6 months you get the same team, support coach (active listeners who they can call) and expertise INSTEAD of $10K / month live if he does 1-on-1
7.2.2.1. The outcome after the 6 months: guarantee get rid of permanent tiredness, you will feel motivated - if the problem related is stress related
7.3. Core offer 2
7.3.1. 2. "Advanced parenting for busy professionals" -http://welpro.co/parenting/. Same price structure
7.3.1.1. 1. Interpersonal relationship
7.3.2. $5K
8. Goal(s)
8.1. for premium programs - strategy call booking
8.2. Target monthly profit in 90 days? 50-100k
8.2.1. Why?
8.3. He doesn't feel comfortable building out sales and marketing - "I would rather build out learning experience".
8.4. Vision: 1) high-ticket 2) lower ticket automated sales and affiliates to sell our stuff 3) subscription membership site (it's actually a subscription model app)
9. Online Sales Process
9.1. 4 part funnel
9.1.1. 4 step: 1) Facebook ad 2) long form landing page 3) 45 mins automated webinar 4( application 45 free consultation (webinar is still being crafted)
10. Additional Assets
10.1. Facebook targeting research
10.2. He has a book coming out - in 2 months ready to publish - ghostwriter is writing it - 30 case studies - typical mistakes people
10.3. No video testimonials
10.4. YouTube Videos and podcast (not started yet)
11. Lowest Hanging Fruit
11.1. Email list
12. Audience
12.1. Really stressed, really looking for the solution * has the money to pay for the packages
12.2. No medically diagnosed depression, asthma, on prescription drugs, older than 60 years, and if they cannot exercise
13. Team
13.1. CF guy
13.2. Health professionals
14. Personal notes
14.1. Many years traveling training business people
14.2. Emerald - monotone voice, logical, sequential
14.3. Yoga teacher / spiritual teacher. His clients were medication, yoga, and social entrepreneurs. Rich people brought him into corporations to do training. He did not enjoy this. He had a business club 21 around wellness and health. He would bring business people into retreats for 5-8 days. Then there were follow-up programs.
14.4. Most of his past clients are Latin American and Spain
15. Market
15.1. Thrive - Ariana Huffington
15.1.1. They do corporations. NOT consumers.