1. The Buyer Decision Process for a new product
1.1. Individual Differences in Innovation
1.1.1. Early adopters
1.1.2. Early Majority
1.1.3. Late Majority
1.1.4. Laggards
1.2. 5 stages
1.2.1. Awareness
1.2.2. Interest
1.2.3. Evaluation
1.2.4. Trial
1.2.5. Adoption
1.3. Influence of product characteristics on Rate Adoption
1.3.1. Complexity
1.3.2. Compatibility
1.3.3. Relative Advantages
1.3.4. Divisivility
2. Model of consumer behaviour
2.1. Marketing
2.1.1. 4Ps
2.1.1.1. Place
2.1.1.2. Price
2.1.1.3. Promotion
2.1.1.4. Product
2.2. Other stimuli
2.2.1. Economic
2.2.2. Political
2.2.3. Cultural
2.2.4. Techonological
2.3. Buyer's black box
2.3.1. Characteristic
2.3.2. Decision process
2.4. Buyer Responses
2.4.1. Buying behaviour
2.4.2. Buying Attitudes
3. Characteristics affecting consumer behavoir
3.1. Cultural
3.1.1. Culture
3.1.2. Subculture
3.1.3. Social class
3.1.3.1. Upper class
3.1.3.2. Middle class
3.1.3.3. Working class
3.1.3.4. Lower class
3.2. Social
3.2.1. Reference group
3.2.1.1. Membership groups
3.2.1.2. Assprirational groups
3.2.2. Family
3.2.3. Roles and Status
3.3. Psychological
3.3.1. Motivation
3.3.2. Perception
3.3.3. Learning
3.3.4. Beliefs and Attitudes
3.4. Personal
3.4.1. Age and life cycle stage
3.4.2. Occupation
3.4.3. Economic Situation
3.4.4. Personality and self-concept
3.4.5. Lifestyle