A Perspective on the Grand Canyon Gap between People & Technology

1. Users/Clients

1.1. NEWBIES: Beginners, not technically inclined, easily over-whelmed

1.2. WANNABES: Willing to learn, but "don't know what they don't know," time and/or resource challenged

1.3. HOBBYISTS: Do-it-yourselfers, passionate learners, frequently "just dabbling," lacking focused business goals but having fun (and perhaps dreaming of "grand success")

1.4. BUSINESS SAVVY: Focused on results. Smart enough not to waste time trying to do everything themselves

1.5. GEEKS & EXPERTS: Professionals with established expertise & "know how."

2. Solutions

2.1. Training programs

2.2. Consultants & Coaches

2.3. Contractors & Service Providers