web 2.0

1. communication

1.1. staff to reduce paper cost

1.2. with customers also reduce mail costs

2. competative advantage

3. e-commerce

3.1. reduces the use of some matirial eg the use of itune than cd itunes are cheaper

4. advertisements of their goods and servises

4.1. cheaper adds an are able to reach a larger number of people

5. e-management

5.1. reduces cost of running a distant busenes with video calling

6. interacting

6.1. customer

6.2. supliers