Case Journyes
Learn from our mistakes, see the results and apply the lean startup tools and models yourself. We hope our posts give you hands-on and practical information to help you use the tool startup tools for your specific business. Reg. Leander for http://businessmodel.guru/
1. Case wine 0.1 Wine.Club journey
1.1. How to benefit from our passion for Business Models
1.2. An example of a unique Business Model in the wine industry
1.3. How the Customer Factory helped to create growth strategy
1.3.1. Create a Customer Factory and Growth Engine in hours
1.3.1.1. Build Key Metrics for Growth
1.3.1.2. Re-use this Sales funnel template
1.4. Understanding our customer loyalty by looking at historic purchases
1.4.1. Step 1. Cohort 1x skipped and back --> Solution interview
1.4.1.1. Step 2. Cohort: Churn--> Problem interview
1.4.1.1.1. Step 3. Cohort: Referral --> create referral program
1.5. How to understand our customers better
1.5.1. Solution interviews and Problem interviews
1.6. Step 4. Acquisition --> re-thing value proposition
1.6.1. Insight: 3 segments v.s. 1 VP
1.6.1.1. New business model (Fani, Fun and Family persona's)
1.6.1.2. Updated Business Model canvas (3 segments in one model)
1.6.1.3. 3x Persona with Unique Value Proposition
1.6.1.3.1. Serve Persona Fani --> Create wine tasting community
2. Urban Learning Program
2.1. Stage 1
2.1.1. Crafting a problem statement
2.1.2. Defining the Challenge
2.1.3. Building empathy with the user
2.1.4. Develop interview guide
2.1.5. Building a prototype
2.2. Phase 2
2.2.1. User Journey
2.2.2. Theory of change
2.2.3. Exploring alternatives
2.2.4. Barrier Analysis
2.2.5. Problem interviews and Validating Riskiest assumption
2.2.6. Social Business Canvas
2.2.7. Circle of influence
2.2.8. Determine support needed
2.2.9. Plan next phase