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SPONSORSHIP by Mind Map: SPONSORSHIP
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SPONSORSHIP

STRATEGIES

WARM LIST CAMPAIGN

Goal: Sell 100 Books

Pick charity, Prepare list of 30 minimum, Prepare & practice script 1) Get them leaning forward by taking about your book 2) Show them the BNC 3) Say: "I'm raising money for my charity and my publisher has agreed to match it if I get if I get 100 pre-order sales by this week. Can I put you down for one?" 4) Start writing their contact info on BNC, flip it over and ask for Credit Card # 5) Get them to sign back of BNC, Phone to sell, Did they buy?, Yes, Yahoo, Send PHN, Start Warming FUS, Update and/all good news with "Buy More Copies" request, No, Mail Pre Order Card with PHN - Update "I'm 80% There... Please can I put you down for a copy?", Send email update & request to buy include email from GR accepting them into BCB and my challenge to sell 100 - Send them to order page (BCB.com). Also send them to GR video selling the challenge.

BUY NOW CARD CAMPAIGN

Start Networking Plan, Always keep 50 on your person, Prepare & practice script 1) Get them leaning forward by taking about your book 2) Show them the BNC 3) Say: "I'm raising money for my charity and my publisher has agreed to match it if I get if I get 100 pre-order sales by this week. Can I put you down for one?" 4) Start writing their contact info on BNC, flip it over and ask for Credit Card # 5) Get them to sign back of BNC, Buy?, Yes, Take picture of stub & send to BCB, Send PHN, Start WARMING FUS, No, STOP, Schedule 1 month of networking events

INTERVIEW CAMPAIGN (IC)

ADS CAMPAIGN (ADC)

Author to do, Develop networking plan with author, Create a list of 100, Quick call CTA:watch GR video, Did Author watch video, Yes, Mail Sponsorship Proposal with cover letter from GR, Call or meet prospect, Buy?, Yes, Yahoo, Send PHN, Add to Warming FUS (PO... update/progress/testimonials/sales/speaking/listing on BCB.com), No, Do a follow-up call, Buy, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, Start Level 2 FUS, No, Email reminder to watch video

BCB to do, Find appropriate prospect list, Mail Sponsorship Proposal with cover letter from GR, Call or meet prospect, Buy?, Yes, Yahoo, Send PHN, Add to Warming FUS (PO... update/progress/testimonials/sales/speaking/listing on BCB.com), No, Do a follow-up call, Buy, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, Start Level 2 FUS

AUTHOR ANNOUNCEMENT CAMPAIGN (AAC)

Is event-based doable? - Author led event - Not seminar - If big enough crowd, we can send someone? - GR to prepare AAC video (Welcome, sell author, sell books), Yes, Conduct event - Agenda - Roles of helpers - MC - Order forms - Get banner - CTA, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, Send Letter reiterating offer with color pic of cover & media kit?, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, START LEVEL 2 FUS, No, Create List (500 min), Email invite to GR (automated) webinar, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, START LEVEL 2 FUS

CHAPTER CONTRIBUTION CAMPAIGN (CCC)

Author approve?, Yes, Create a plan (How much? How many? Feature? Chapter?), Create a list of 20, Send letter (Don't mention about charging!), Prospect Agreeable?, Yes, Received Chapter or written feature?, Can author meet face-to-face?, Yes, Prepare Proposal (Make sure to share that the chapter/feature hasn't been approved by "editorial" board yet. Purchasing books will have an influencing effect.), Conduct F-T-F, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send letter reiterating the offer but offer smaller package, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, STOP, No, Mail Proposal, Call to Sell, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Do we still want to use chapter/feature? (Maybe able to sell later or may have other reason to keep in), Yes, YAHOO, Send PHN, Start Warming FUS, No, Email to sell, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, STOP, No, STOP, No, STOP

NEW CUSTOMER CAMPAIGN (NCC)

Author approve?, Yes, Determine % split, Do we want to pursue?, Yes, Is initial sale over $500?, Can we generate $5000 per month?, Yes, Can we be into $$$ in less than 60 days?, Yes, Can we do it with less than 4 hours per month? (Automation? or Author doing selling?, Yes, Probability score of 70% or higher?, Yes, Create & Implement Plan, Measure the P/L, Success?, Yes, No, No, STOP, No, STOP, No, STOP, No, STOP, No, STOP, No, STOP

REFERRAL NETWORK CAMPAIGN (RNC)

Setup Association - Directory Structure - Design PDF Brochure - Create Templated Logo for all RNC, Prepare Test 1 (100) Leads, List on website for FREE, Prepare their "FEATURED" Listing Mockup, Email 1 - You got FREE Listing / Watch Video of GR explaining BCB wants to make book practical and tease about "FEATURED" listing., Email 2 - Send Author Koolaid and FEATURED listing offer + PDF Brochure, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send (Long Form) Sales Letter selling FEATURED listing Print a colour page of their FEATURED listing page. + Brochure, Call to sell, Buy?, Yes, YAHOO, Send PHN, Test 250, Get 1% Closing?, Yes, Test 1000, Get 1%, Yes, Test 10000, No, STOP, No, STOP, No, Mail LAST CHANCE postcard (Take it away!) CTA - Send to order page with Video, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, STOP

FREE PREVIEW CAMPAIGN (FPC)

70% Probability of getting 100 pax?, Yes, Author to implement Networking Plan, Rollout Event Plan (Sell PWP and books - Maybe just books?), Sell at least 100 books?, Repeat, JG has event training: http://www.blackcardmarketinggroup.com/missinglink/sss/fillingtheroom/player.html, No, STOP

GERRY ROBERT (and/or TEAM) TO SELL CAMPAIGN (GRC)

Is it a boardroom event with GR? - Determine PO - 1 hour - Not seminar - Direct to sell, Yes, 70% probability of getting 30 pax?, Yes, Create Event Campaign - SQ with Video - Reg FUS, Mail INVITE letter - Take it away - Make them qualify - Give Author Koolaid, Email 1 Invite (Same as Letter), Call to confirm or sell them on coming, Email 2 - GR Koolaid, Conduct event, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, Call (follow-up & sell), Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, No, STOP, No, Is it a 1 on 1?, Yes, 70% Probability to sell 250 books?, Yes, Is it F-T-F?, Yes, Email GR Koolaid, Send Letter with Koolaid, Call to confirm appointment, Sell, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, STOP, No, Is it on phone/skype/webinar?, Yes, Email GR Koolaid, Send Letter with Koolaid, Call to confirm appointment, Sell, Buy?, Yes, YAHOO, Send PHN, Start Warming FUS, No, Send PHN, STOP, No, STOP, No, STOP, No, STOP

Repeat?

KEYNOTE CAMPAIGN (KNC)

Sell the books (batch of 50 say) for $22 each (so $1100) and we'll sell them at the event for $44 so you can double your money

Author able & approve?, Yes, Prepare marketing materials - Sales Page - one pager - Marketing Materials (tentcards/posters/reg.page (like RRMW), Brief and coach author on speaking and/or do their slides (they prepare and we fix), Make a list of 100 - Consider Associations & Speakers Bureaus, Mail letter (soft sell - short) - If you are interested please call - Get <IF> Skype #, Call to sell, Buy?, Yes, YAHOO, Send PHN - I'm looking forward to speaking for you, Send Marketing Materials to Client, Send speaking questionnaire, Author to conduct event, Send PHN, Send letter to Ask for referrals - Know anyone who might benefit from this?, No, Send LAST CHANCE letter with sample kit of marketing materials, Call - LAST CHANCE, Buy?, Yes, YAHOO, Send PHN, Send Marketing Materials to Client, Author to conduct event, Send PHN, Send letter to Ask for referrals - Know anyone who might benefit from this?, No, Send PHN "My publisher said you declined the offer of a FREE Keynote. I'm not sure why you wouldn't want a marketing campaign for FREE but hey thanks for considering it. If you change your mind, give me a call; if there are any of these available, we'll work out the details.", Buy?, Yes, YAHOO, Send PHN "I hear from my publisher that I will be speaking for you. I'm really looking forward to it. You should receive marketing materials soon and also a speaking questionnaire which will help me do a better job for you.", Email PDF marketing materials to client, Email link to speaking questionnaire, Author to conduct event, Send PHN "I really had a good time, Thanks for taking up this opportunity. You are a great person and I trust that this will help your organization.", Send letter to ask for referrals - Know anyone who might benefit from this?, No, STOP, No, STOP

Repeat? (test 250?)

Assets Discovery

Speakers Bureau

FEATURE PROFILE

CONTRACT

LEVEL 2 CAMPAIGN

WARMING FUS

Susan

Get Skype phone

Find letter fulfillment house?

NETWORKING PLAN

System <i> THEME: Sustainable Systems

Ads Campaign

5 Steps, Education, Webinar tutorial on the system, Webinar tutorial on how to feed the machine, Leadsources, Mining a list, VAs can do this, Author Fed Leads, They pop them into a webform, Buying a list, We import and trigger actions, CAUTION: spam complaints may prevent this... if so we'll need to rely more on mail, Planning, Everybody gets this strategy, Coaching, Deb to hold accountable to feed the machine, Admin, Enter info Into WF, 1. Email is sent to prospect announcing pkg is in the mail, Including Confirmation # and make it look official. Link to BCB.com and feature that author we're promoting, 2. Mail house prints pkgs and puts it in the mail (immediately), Infusionsoft sends mail house an email giving them the pkg (in box.net) and telling them instructions to send, 3. Email is sent to schedule a follow up mtg (7 days), CTA: Pick a day/time, 4. Email inviting prospect to watch a video (+7 days), CTA: go watch the video, If they click link - Carol calls them personally to setup a mtg, 5. Email & Letter inviting prospects to a webinar (+7 days) (automated webinar) (we do these webinars weekly but they get an invite once per month) - stagger the invites so they receive this invite on the 5th of the month, CTA: sign up for the webinar, If they attend - Carol calls them personally to setup a mtg, 6. Email & Letter inviting prospect to an event (monthly events we do) (runs on the 17th day of each month), Standard letter merged with author's name, If they click on the page for the invite, Carol calls them to invite them personally, Information session at our office at Skytek for Lunch on last Friday (we provide lunch), Registration Page Required, Closing, Personal Phone Meeting, Event based

Online Buy Now Campaign

Enter info into WF, 1. Email is sent telling them about the book and where they could buy, Those who click the link, we can feed the hot lead to the author so they call and sell. Eventually this can be a sales team, 2. Update on book progress is sent, 3. Added bonus value is given to fast-action movers

Sends email to the author every week reminding them to feed leads