1. STRATEGIES
1.1. WARM LIST CAMPAIGN
1.1.1. Goal: Sell 100 Books
1.1.2. Pick charity
1.1.2.1. Prepare list of 30 minimum
1.1.2.1.1. Prepare & practice script 1) Get them leaning forward by taking about your book 2) Show them the BNC 3) Say: "I'm raising money for my charity and my publisher has agreed to match it if I get if I get 100 pre-order sales by this week. Can I put you down for one?" 4) Start writing their contact info on BNC, flip it over and ask for Credit Card # 5) Get them to sign back of BNC
1.2. BUY NOW CARD CAMPAIGN
1.2.1. Start Networking Plan
1.2.1.1. Always keep 50 on your person
1.2.1.1.1. Prepare & practice script 1) Get them leaning forward by taking about your book 2) Show them the BNC 3) Say: "I'm raising money for my charity and my publisher has agreed to match it if I get if I get 100 pre-order sales by this week. Can I put you down for one?" 4) Start writing their contact info on BNC, flip it over and ask for Credit Card # 5) Get them to sign back of BNC
1.2.1.2. Schedule 1 month of networking events
1.3. INTERVIEW CAMPAIGN (IC)
1.4. ADS CAMPAIGN (ADC)
1.4.1. Author to do
1.4.1.1. Develop networking plan with author
1.4.1.1.1. Create a list of 100
1.4.2. BCB to do
1.4.2.1. Find appropriate prospect list
1.4.2.1.1. Mail Sponsorship Proposal with cover letter from GR
1.5. AUTHOR ANNOUNCEMENT CAMPAIGN (AAC)
1.5.1. Is event-based doable? - Author led event - Not seminar - If big enough crowd, we can send someone? - GR to prepare AAC video (Welcome, sell author, sell books)
1.5.1.1. Yes
1.5.1.1.1. Conduct event - Agenda - Roles of helpers - MC - Order forms - Get banner - CTA
1.5.1.2. No
1.5.1.2.1. Create List (500 min)
1.6. CHAPTER CONTRIBUTION CAMPAIGN (CCC)
1.6.1. Author approve?
1.6.1.1. Yes
1.6.1.1.1. Create a plan (How much? How many? Feature? Chapter?)
1.6.1.2. No
1.6.1.2.1. STOP
1.7. NEW CUSTOMER CAMPAIGN (NCC)
1.7.1. Author approve?
1.7.1.1. Yes
1.7.1.1.1. Determine % split
1.7.1.2. No
1.7.1.2.1. STOP
1.8. REFERRAL NETWORK CAMPAIGN (RNC)
1.8.1. Setup Association - Directory Structure - Design PDF Brochure - Create Templated Logo for all RNC
1.8.1.1. Prepare Test 1 (100) Leads
1.8.1.1.1. List on website for FREE
1.9. FREE PREVIEW CAMPAIGN (FPC)
1.9.1. 70% Probability of getting 100 pax?
1.9.1.1. Yes
1.9.1.1.1. Author to implement Networking Plan
1.9.1.1.2. JG has event training: http://www.blackcardmarketinggroup.com/missinglink/sss/fillingtheroom/player.html
1.9.1.2. No
1.9.1.2.1. STOP
1.10. GERRY ROBERT (and/or TEAM) TO SELL CAMPAIGN (GRC)
1.10.1. Is it a boardroom event with GR? - Determine PO - 1 hour - Not seminar - Direct to sell
1.10.1.1. Yes
1.10.1.1.1. 70% probability of getting 30 pax?
1.10.1.2. No
1.10.1.2.1. Is it a 1 on 1?
1.10.2. Repeat?
1.11. KEYNOTE CAMPAIGN (KNC)
1.11.1. Author able & approve?
1.11.1.1. Yes
1.11.1.1.1. Prepare marketing materials - Sales Page - one pager - Marketing Materials (tentcards/posters/reg.page (like RRMW)
1.11.1.2. No
1.11.1.2.1. STOP
1.11.2. Repeat? (test 250?)
1.12. Assets Discovery
1.13. Speakers Bureau
1.14. FEATURE PROFILE
2. CONTRACT
3. LEVEL 2 CAMPAIGN
4. WARMING FUS
5. Susan
5.1. Get Skype phone
5.2. Find letter fulfillment house?
6. NETWORKING PLAN
7. System <i> THEME: Sustainable Systems
7.1. Ads Campaign
7.1.1. 5 Steps
7.1.1.1. Education
7.1.1.1.1. Webinar tutorial on the system
7.1.1.1.2. Webinar tutorial on how to feed the machine
7.1.1.2. Planning
7.1.1.2.1. Everybody gets this strategy
7.1.1.3. Coaching
7.1.1.3.1. Deb to hold accountable to feed the machine
7.1.1.4. Admin
7.1.1.4.1. Enter info Into WF
7.1.1.5. Closing
7.1.1.5.1. Personal Phone Meeting
7.1.1.5.2. Event based
7.2. Online Buy Now Campaign
7.2.1. Enter info into WF
7.2.1.1. 1. Email is sent telling them about the book and where they could buy
7.2.1.1.1. Those who click the link, we can feed the hot lead to the author so they call and sell. Eventually this can be a sales team
7.2.1.2. 2. Update on book progress is sent
7.2.1.3. 3. Added bonus value is given to fast-action movers
7.2.2. Sends email to the author every week reminding them to feed leads