1. Re-Launch
1.1. Proposal
1.1.1. Express Chemist
1.2. Ideas
1.3. Project Team
1.4. Documents
1.5. Author(s)
2. Introduction
2.1. Customer and Market Analysis
2.2. Service Offer Definition
2.3. Revenue Forecast and Financial Analysis the MOBILE SPECTRUM
2.4. Sales Execution Plan
3. Plan
3.1. Market Analysis
3.1.1. Situational Analysis / Drivers
3.1.1.1. What is driving us to do this?
3.1.1.2. SWOT Analysis
3.1.1.2.1. Strengths
3.1.1.2.2. Weaknesses
3.1.1.2.3. Opportunities
3.1.1.2.4. Threats
3.1.1.3. Customer Findings - What have we learned from customers?
3.1.2. Competitive Analysis
3.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
3.1.2.2. What are our competitors doing and how are they positioning?
3.1.2.3. How do we position against each competitor?
3.1.3. Target Customer(s)
3.1.3.1. Influencer Profile
3.1.3.2. User Profile
3.1.3.3. What do customers want and need?
3.1.4. Customer Segmentation
3.1.4.1. Which customers or sets of customers do we sell to?
3.1.4.2. What are the target market segments that we want to go after?
3.1.4.3. What are the distinct problems for each segment of the market?
3.1.5. Total Available Market
3.1.5.1. New Prospects
3.1.5.1.1. How much of each target segment have we penetrated?
3.1.5.1.2. How much opportunity is available in each target segment?
3.1.5.2. Existing Customers
3.1.5.2.1. Can we up-sell existing customers?
3.2. Offer Definition
3.2.1. Value Proposition
3.2.1.1. What is the Value Proposition to the Customer?
3.2.1.2. What pain are we solving?
3.3. Financial Analysis
3.3.1. Cost Analysis
3.3.1.1. Associated costs
3.4. Action Plan
3.4.1. Strategy
3.4.1.1. Competitors
3.4.1.2. Pricing structure
3.4.1.3. Finding gaps in the market
3.4.1.4. Business Model
3.4.2. Finance
3.4.2.1. Accounts
3.4.3. People
3.4.3.1. HR
3.4.3.2. Health & Safety
3.4.3.3. People Development
3.4.3.3.1. Webinars
3.4.3.3.2. Events (Trade shows, SEO/SEA, Seminars)
3.4.3.4. Recruitment
3.5. Revenue Forecasts
3.5.1. Revenue and P&L Forecast needed
3.6. Go-To-Market Strategy
3.6.1. Positioning & Messaging
3.6.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
3.6.1.2. How do we communicate internally?
3.6.1.3. How do we communicate externally?
3.6.2. Promotion Strategy
3.6.2.1. Marketing Programs (Installed base versus new prospects)
3.6.2.2. Advertising (Publications, etc.)
3.6.2.3. Public Relations
3.6.3. Demand Generation & Lead Qualification
3.6.3.1. Demand Generation
3.6.3.2. Lead Qualification